Serpstat

RATING:

4.7

(169)

About Serpstat

Serpstat is a cloud-based search marketing analysis tool suitable for all industries and businesses of all sizes, particularly marketing agencies, e-commerce businesses and pay per click (PPC) campaign managers. Serpstat offers search engine optimization (SEO) analysis, keyword research, analytics, rank tracking, backlink analysis and more. Users can collect keywords for SEO and PPC campaigns, get lists of competitor keywords and compare keywords to performance indicators such as search volume, cost-per-click, competition level or number of search results. Keywords can be adapted to specific countries and rank tracking can be measured for user-specified cities, countries or languages. Serpstat lets users track position changes for domains, investigate traffic...

Serpstat Pricing

Serpstat is available across monthly and annual subscriptions, details of which are outlined below- Lite - $69/month or $55/month (billed annually) Standard - $149/month or $119/month (billed annually) Advanced - $299/month or $239/month (billed annually) Enterprise - $499/month or $399/month (billed annually) Custom - Details available on chat-request.

Starting price: 

$69.00 per month

Free trial: 

Available

Free version: 

Available

Overview
Slide 1 of 5

Serpstat Reviews

Overall Rating

4.7

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

4.5

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for Serpstat

1 - 5 of 169 Reviews

User Profile

Kim

Verified reviewer

Marketing and Advertising, 1 employee

Used weekly for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

FUNCTIONALITY

5

Reviewed March 2019

Great All-round SEO Tool

This is the first tool I open when I am considering a new website or niche. I will have it find me a lot of keywords in the niche and in this tool, it is easy to see both organic and paid competition. You can also see how much you can

PROS

I like having everything in one tool, it makes it a lot easier than having to browse through a myriad of tools to do research. It does a pretty good job of giving me an idea of value of a keyword vs. how much work it will take me to rank it. I have found many low hanging fruits by trawling through the long tails. This is a great tool to spy on your competitors. You can see which keywords they are bidding on in Adwords. These keywords are the golden ones that makes them money. So I will try to grab the rankings for these.

CONS

I would like the credits to be monthly allotments instead of daily allotments. I usually do a lot of research at the time, but not so often. So for me, monthly would make sure I never hit my limits. Sometimes I have to click around to find the exact views I want. Some sites are not crawled and shows zero information.

Anonymous

1 employee

Used weekly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

3

Reviewed October 2022

Good value SEO platform but UX needs work

PROS

Serpstat has a broad range of SEO tools with some good data which is displayed well in the individual module dashboards.

CONS

Serpstat is strong in some areas such as rank tracking but lacking in others such as keyword research which is more basic when compare to some of the market leaders. The UI and UX is also pretty dated and could do with better integration of the various modules to make SEO workflows easier.

Reason for choosing Serpstat

I chose serpstat as a complement to SE Ranking as neither provided everything I needed.

Armand

Marketing and Advertising, 2-10 employees

Used more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

EASE OF USE

4

VALUE FOR MONEY

3

CUSTOMER SUPPORT

4

FUNCTIONALITY

3

Reviewed December 2019

The rarely used tool in my SEO toolbox

Serpstat has been a useful tool for creating client reports.

PROS

I like that the reports include a lot of definitions regarding the items in the report. This has made it useful to share the report with people that I work with that don't know SEO terminology.

CONS

There are several items that don't work correctly for reporting. Some of the usage tutorials are outdated. To note, it appears the developers are continually making adjustments, so by the time you read this, those items may have been fixed.

Reason for choosing Serpstat

price

Reasons for switching to Serpstat

Price

Anil

Marketing and Advertising, 5,001-10,000 employees

Used daily for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

2

FUNCTIONALITY

4

Reviewed June 2022

Insightful tool for SEO

I used Serpstat to understand my website, competitors and marketing data. I used marketing data to drive better result on search.

PROS

You can use Serpstat to understand your website, your subdomains and your competitors. There are lots of insightful and helpful to drive your marketing.

CONS

Serpstat has insightful features, but there are lots of things that they can have about the website data.

Reasons for switching to Serpstat

I am still using SpyFu but I need to have different channel to get insight.

User Profile

Henrik

Verified reviewer

Marketing and Advertising, 1 employee

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed January 2019

User since 2017 and one of my best pick of SEO Tools

I was looking for a All-in-One SEO tool for a small business. And serpstat helped me to grow my business and helped me to do the right decisions on my websites!

PROS

I love the clean interface. Since the first day the user interface with designed very clear and i had no problem to find everything with the first click. In detail i used a lot the backlink tool for research. Its really great to find good backlinks. I guess the database is a little smaller than ahrefs is but its definitely as good or even better than SEMRush is. The Rank Tracker works great and will give you a good overview of your most important keywords. Very helpful is the Site Audit, which will give you a good overview of what to optimize onpage next. All in all a really great tool for a small amount of money!

CONS

From time to time the rank tracker was buggy BUT a short mail or chat with the support team and you will get support immediately. This is really great service!