# Best Customer Loyalty Software - 2026 Reviews & Pricing

> Find the best Customer Loyalty Software for your organization. Compare top Customer Loyalty Software systems with customer reviews, pricing, and free demos.

Source: https://www.softwareadvice.com/customer-loyalty

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Customer Loyalty Software

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# Best Customer Loyalty Software of 2026

Updated June 25, 2026

On this page

1.  FrontRunners
2.  Popular Comparisons
3.  Buyers Guide
4.  Related Software

Filter products

269 results

### Compare Products

Showing 1 - 25 of 269 products

#### Company Size

-   Self-Employed
    
-   2-10
    
-   11-50
    
-   51-200
    
-   201-500
    
-   501-1000
    
-   1000+
    

#### Pricing Options

-   $$$$$
    
-   $$$$$
    
-   $$$$$
    
-   $$$$$
    
-   $$$$$
    

### Compare Products

Sort by

**Sponsored**: Sorts listings by software vendors running active bidding campaigns, from the highest to lowest bid. Vendors who have paid for placement have a ‘Visit Website’ button, whereas unpaid vendors have a ‘Learn More’ button.  
  
**Reviews**: Sorts listings by the number of user reviews we have published, greatest to least.  
  
**Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest.  
  
**Alphabetically (A-Z)**: Sorts listings by product name from A to Z.

4.85

[(250)](https://www.softwareadvice.com/contest/kangaroo-profile/reviews/)

Best for:Small businesses

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

Kangaroo is a cloud-based loyalty and marketing management platform designed for retail businesses of all sizes that offers membership management, corporate memberships, gift cards, loyalty management, and analytics within a suite. Kangaroo loyalty program management program, allows users to reward customers based on their visits or spending. Customers can earn and redeem reward points by scanning a QR code from the Kangaroo app. Users can also award points to customers who purchase specific items. Kangaroo's loyalty marketing program empowers users to design targeted campaigns based on customer tags such as location and monthly spending. The solution also allows users to send messages to customers nearby the shops based on their geographical location. With the help of an analytical dashboard to track key customer metrics, users gain an understanding of customers' shopping behavior and are better equipped in making decisions regarding customer handling practices.... [Read more](https://www.softwareadvice.com/contest/kangaroo-profile/)

### Best rated features:

Customizable Questions

5.0

Customer History

5.0

Customizable Fields

5.0

Surveys & Feedback

5.0

### Worst rated features:

Segmentation

2.5

Contact Database

3.7

[See all features](https://www.softwareadvice.com/contest/kangaroo-profile/#key-features)

### Core

$79.00/month

The Core Plan is perfect for small businesses ready to launch their first loyalty program. It includes all the essential features like point-based rewards, redemptions, and basic integrations — everything you need to start engaging customers and driving repeat visits. No tech skills required. Includes a 30-day free trial so you can test it risk-free and see results fast. Simple, powerful, and designed to grow customer retention from day one.... [Read more](https://www.softwareadvice.com/contest/kangaroo-profile/#pricing-and-plans)

### Plus

$199.00/month

The Plus Plan is built for growing brands that want more than just loyalty — it’s your all-in-one toolkit for acquiring, engaging, and retaining customers. Unlock powerful features like referral programs, marketing automation, and audience segmentation to drive deeper connections and faster growth. Ideal for businesses expanding across multiple locations or sales channels. Includes a 30-day free trial so you can explore the impact risk-free and start scaling smarter.... [Read more](https://www.softwareadvice.com/contest/kangaroo-profile/#pricing-and-plans)

### Elite

$399.00/month

The Elite Plan is designed for established brands that need full control and flexibility. Get access to advanced features like white-labeling, custom branding, API integrations, AI-powered campaigns, and deep analytics — all tailored to support complex, multi-location operations. Ideal for businesses that demand a fully customized, seamless loyalty experience across every customer touchpoint.... [Read more](https://www.softwareadvice.com/contest/kangaroo-profile/#pricing-and-plans)

[See full pricing details](https://www.softwareadvice.com/contest/kangaroo-profile/#pricing-and-plans)

4.35

[(71)](https://www.softwareadvice.com/customer-experience/zoho-crm-plus-profile/reviews/)

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

Zoho CRM Plus is a unified customer experience platform that helps users bridge the gap between their sales, marketing, and customer service teams and deliver an exceptional customer experience. The software combines sales automation, intelligent chat bots, visitor tracking, customer service, email marketing, project management, customer surveys, social media, built-in AI, and unified analytics—all on one platform.... [Read more](https://www.softwareadvice.com/customer-experience/zoho-crm-plus-profile/)

### Best rated features:

Text Analysis

5.0

Chat/Messaging

5.0

Sentiment Analysis

5.0

Collaboration Tools

5.0

### Worst rated features:

Multi-Language

2.0

Reporting & Statistics

3.0

Email Management

3.6

[See all features](https://www.softwareadvice.com/customer-experience/zoho-crm-plus-profile/#key-features)

### Zoho CRM Plus

$45.65/month

The plan is available at $37.82 per user per month billed annually.

[See full pricing details](https://www.softwareadvice.com/customer-experience/zoho-crm-plus-profile/#pricing-and-plans)

4.84

[(495)](https://www.softwareadvice.com/crm/tremendous-rewards-profile/reviews/)

Best for:Value for money

### Pricing availability

Free trial: Not available

Free version: Available

Software Advice Summary

Tremendous is the global payouts platform for businesses sending gift cards and money at scale. Trusted by 20,000+ leading organizations, Tremendous has delivered billions in rewards and enables businesses to reach recipients across 230+ countries and regions. From research incentives to marketing and sales rewards to employee recognition programs, the free-to-use platform makes it easy to send thousands of payouts quickly. Getting started is simple: add a funding method and place your first order in minutes. Teams can send rewards via bulk upload, integration, or API. Tremendous automates language translation, currency conversion, tracking, and reporting, and includes built-in fraud controls. The result? Teams can focus on the work that matters most while Tremendous handles all the payout details. Tremendous offers 2,500+ popular payout options, including gift cards, prepaid cards, monetary payouts, and donations. Teams can curate reward options or give recipients the freedom to choose. And if recipients ever run into redemption issues, the Tremendous support team handles them directly. Tremendous integrates seamlessly with the tools businesses already use, including Salesforce, HubSpot, Qualtrics, SurveyMonkey, Zapier, and more. Developers can also use our easy-to-implement API to automate reward delivery at scale.... [Read more](https://www.softwareadvice.com/crm/tremendous-rewards-profile/)

### Best rated features:

Referral Templates

5.0

Affiliate Management

5.0

Customer Segmentation

5.0

Event Triggered Actions

5.0

### Worst rated features:

Campaign Analytics

3.0

Multi-Channel Communication

3.7

[See all features](https://www.softwareadvice.com/crm/tremendous-rewards-profile/#key-features)

4.62

[(107)](https://www.softwareadvice.com/retail/owner-com-profile/reviews/)

Best for:Order Management

### Pricing availability

Free trial: Not available

Free version: Not available

Software Advice Summary

Owner is the AI growth system for independent restaurants. Our AI continuously improves SEO, marketing, and online ordering to grow first-party sales. Unlike traditional restaurant software that requires owners to manage multiple tools, Owner delivers a proven system run by experts. It’s like having an army of engineers and marketers working for your restaurant, helping you drive direct orders, increase repeat customers, and keep more profit.... [Read more](https://www.softwareadvice.com/retail/owner-com-profile/)

### Best rated features:

SMS Marketing

5.0

Payment Processing

5.0

Location Tracking

5.0

Website Personalization

5.0

### Worst rated features:

Marketing Automation

3.0

Promotions Management

3.7

Third-Party Integrations

3.9

Kitchen/Menu Management

4.0

[See all features](https://www.softwareadvice.com/retail/owner-com-profile/#key-features)

4.75

[(16)](https://www.softwareadvice.com/customer-loyalty/white-label-loyalty-platform-profile/)

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

Most loyalty platforms make you choose between control and speed. White Label Loyalty gives you both. Built for mid-size and enterprise businesses across B2B and B2C, our AI-powered loyalty platform helps you reward any customer action, own your customer data, and increase lifetime value — without starting from scratch or waiting months to go live. Clients see a 50%+ increase in customer lifetime value, 66% more engagement, and 44% more repeat purchases. Three ways to get started: Dynamo is a plug-and-play loyalty API for product teams who want to embed loyalty directly into their existing product. Connect your infrastructure to our loyalty engine and start rewarding customer behaviour without building from scratch. A developer sandbox gets you up and running fast. Activate is our fast-launch, fully managed solution for teams who want results without heavy internal lift. We handle everything — branded mobile app or microsite, rewards setup, integrations, and ongoing support. Most clients go live in 4 to 12 weeks, which is unusually fast for enterprise. Enterprise is for organisations with complex, high-scale loyalty needs. Think multi-market, multi-tenant programmes, bespoke architecture, dedicated account management, and a team that stays with you long after launch. What powers all three: Our event-based loyalty engine rewards any customer behaviour — purchases, referrals, reviews, social activity, or any custom event you define. Missions, challenges, and leaderboards drive deeper engagement beyond the transaction. An AI module predicts churn and surfaces targeted interventions before customers drift. Every interaction builds first-party data you own — giving you a direct line to your customers and the insight to act on it. The Loyalty Console gives your team real-time visibility into behaviour, rewards, and programme performance. With 3,000+ integrations covering CRM, ePOS, ERP, and more, it fits into your existing stack without disruption. Fully white-labelled. SOC2 and GDPR compliant. 99.999% uptime. Enterprise-grade security built in from the ground up. Trusted by PepsiCo, Burger King, Unilever, BAT, AkzoNobel, Daikin, Ravensburger, and NerdWallet — across 25+ industries and 20+ countries, with 32 million users on the platform and 66M+ loyalty events processed. Whether you need an API to plug into your product, a branded programme launched in weeks, or a fully bespoke enterprise solution, White Label Loyalty is built to fit the way you work.... [Read more](https://www.softwareadvice.com/customer-loyalty/white-label-loyalty-platform-profile/)

### Best rated features:

Multi-Channel Marketing

5.0

Multi-Campaign

5.0

API

5.0

CRM

5.0

### Worst rated features:

Transaction History

3.0

Campaign Planning

3.0

Customer History

3.5

Customer Surveys

4.0

[See all features](https://www.softwareadvice.com/customer-loyalty/white-label-loyalty-platform-profile/#key-features)

### Base

£1,999.00/month

Our loyalty platform is built for enterprise-level businesses and high-growth, data-driven startups. It's not for small businesses or simple loyalty programs (e.g., stamp cards). As a modular solution, pricing is customized based on your specific needs - you only pay for what you use. Share your industry, user base size, and technical requirements, and we’ll provide a tailored estimate. If you’re an enterprise seeking to leverage data for a scalable loyalty program, our SaaS loyalty API integrates seamlessly with your existing stack. Get in touch to see if we’re the right fit for your business.... [Read more](https://www.softwareadvice.com/customer-loyalty/white-label-loyalty-platform-profile/#pricing-and-plans)

[See full pricing details](https://www.softwareadvice.com/customer-loyalty/white-label-loyalty-platform-profile/#pricing-and-plans)

4.46

[(1470)](https://www.softwareadvice.com/accounting/sumup-profile/reviews/)

Best for:Rewards Management

### Pricing availability

Free trial: Not available

Free version: Available

Software Advice Summary

SumUp is a payment processing system that allows businesses to accept card payments and manage point-of-sale operations. It is suitable for various small businesses, such as coffee shops, bakeries, boutiques, and pet stores. The system supports multiple payment methods, including portable card readers for in-person transactions, online payment processing, and self-service kiosks. SumUp provides point-of-sale systems with different configurations to meet specific business needs, along with invoicing capabilities and customer engagement tools such as gift cards. The platform includes a mobile app that offers business solutions accessible from smartphones and tablets. It also provides financial services, including business checking accounts and wealth management options. SumUp offers next-day payout capabilities when used with a SumUp merchant account.... [Read more](https://www.softwareadvice.com/accounting/sumup-profile/)

### What users love

-   Centralized rewards and notifications
-   Simple setup and operation
-   Clean and intuitive interface

### To take in mind

-   Unresponsive and limited support
-   Cumbersome phone number process
-   Expensive for value delivered

### Best rated features:

Billing & Invoicing

5.0

Restaurant POS

5.0

Invoice History

5.0

Customer Activity Tracking

5.0

[See all features](https://www.softwareadvice.com/accounting/sumup-profile/#key-features)

### Pricing availability

Free trial: Not available

Free version: Not available

[Guusto](https://www.softwareadvice.com/hr/guusto-profile/)

4.94

[(3709)](https://www.softwareadvice.com/hr/guusto-profile/reviews/)

Best for:Employee Reward Programs

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

Guusto is an employee recognition software designed to support organizations in fostering workplace recognition. It is tailored for industries with frontline workers such as healthcare, retail, hospitality, manufacturing, and financial services, accommodating both office-based and deskless employees. The platform offers flexible reward options, including gift cards, branded company merchandise, charity donations, and custom rewards. Rewards can be delivered through various methods such as web, mobile app, QR codes, SMS, TV displays, and printed formats, ensuring accessibility for employees with varying levels of technology access. It operates without a points system, allowing rewards to be sent to employees, contractors, or customers without requiring account creation for recipients. Guusto includes budget management features that allow organizations to administer multiple recognition programs with distinct budgets and administrators. The platform supports scalable implementation, ranging from individual users to peer-to-peer recognition programs. Each reward sent through Guusto contributes to a social impact initiative, with donations made to the One Drop Foundation to provide access to clean water.... [Read more](https://www.softwareadvice.com/hr/guusto-profile/)

### What users love

-   Flexible gift card selection
-   Simple and intuitive experience
-   Personalized and meaningful rewards

### To take in mind

-   Cumbersome login and access issues

### Best rated features:

Customer Profiles

5.0

Employee Reward Programs

4.9

Gift Card Management

4.9

Manager-to-Employee Recognition

4.9

[See all features](https://www.softwareadvice.com/hr/guusto-profile/#key-features)

### Lite

$150.00/month

1 Full Seat and 250 Member Seats Automate small milestone programs, bulk send to unlimited recipients, and cancel unclaimed gifts.... [Read more](https://www.softwareadvice.com/hr/guusto-profile/#pricing-and-plans)

### Essential

$4.80/month

Sender Seat - $4.00/mo Member Seat - $0.70/mo \*Minimum contract $200/mo Scale recognition across your organization. Empower people to send rewards or shoutouts with social feeds, leaderboards, and automated draws.... [Read more](https://www.softwareadvice.com/hr/guusto-profile/#pricing-and-plans)

### Premium

$6.00/month

Sender Seat - $5.00/mo Member Seat - $1.00/mo \*Minimum contract $500/mo Enterprise-grade recognition platform. Customize, automate, and integrate your program with all your systems to make recognition seamless.... [Read more](https://www.softwareadvice.com/hr/guusto-profile/#pricing-and-plans)

[See full pricing details](https://www.softwareadvice.com/hr/guusto-profile/#pricing-and-plans)

[InviteReferrals](https://www.softwareadvice.com/marketing/invitereferrals-profile/)

4.93

[(182)](https://www.softwareadvice.com/marketing/invitereferrals-profile/)

Best for:Ease of use

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

InviteReferrals is a cloud-based solution designed to help online businesses of all sizes manage customer referral programs through mobile applications and social sharing tools. Key features include campaign management, lead generation, customer support, loyalty programs, rewards distribution and affiliate marketing. Teams using InviteReferrals can perform referral program analysis by tracking successful conversions including mobile application installations, shares, registrations, sales and more, identifying influential referrers for designing custom campaigns with the WYSIWYG editor. The solution comes with multiple referral options for customers such as Facebook, Twitter, LinkedIn, Google+, Pinterest and email invitation to increase sales. With SDK and Javascript code snippets, users can launch and edit new campaigns via mobile and website applications. InviteReferrals allows integration with various third-party platforms such as WooCommerce, OpenCart, Magento, Drupal, Shopify, Weebly and more. Pricing is available on monthly subscriptions and support is extended via documentation, phone, email, FAQs and other online measures.... [Read more](https://www.softwareadvice.com/marketing/invitereferrals-profile/)

### Best rated features:

Loyalty Program

5.0

Reporting/Analytics

5.0

Banner Management

5.0

Multi Level Marketing (MLM)

5.0

### Worst rated features:

Contact Management

3.5

Employee Referral Management

3.6

Lead Engagement

3.8

[See all features](https://www.softwareadvice.com/marketing/invitereferrals-profile/#key-features)

### Basic

$99.00/month

[See full pricing details](https://www.softwareadvice.com/marketing/invitereferrals-profile/#pricing-and-plans)

[Okendo](https://www.softwareadvice.com/customer-loyalty/okendo-profile/)

4.85

[(224)](https://www.softwareadvice.com/customer-loyalty/okendo-profile/reviews/)

Best for:Review Monitoring

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

Okendo is the customer marketing platform that helps Shopify brands turn shoppers into Superfans. By unifying Reviews, Loyalty, Referrals, Quizzes, and Surveys, Okendo makes it easy to showcase authentic customer feedback, reward loyalty, encourage advocacy, guide product discovery, and capture insights. Trusted by 17,000+ fast-growing brands, including SKIMS, Rhode, and Oh Polly, Okendo empowers brands to build thriving customer communities. With AI-powered insights, unified customer profiles, and 65+ integrations, Okendo helps brands personalize experiences, strengthen relationships, and drive long-term growth.... [Read more](https://www.softwareadvice.com/customer-loyalty/okendo-profile/)

### Best rated features:

Email Reminders

5.0

Ratings/Reviews

5.0

Review Monitoring

4.9

API

4.9

### Worst rated features:

Reporting & Statistics

3.3

Data Import/Export

3.5

Customizable Reports

3.7

Customizable Branding

4.0

[See all features](https://www.softwareadvice.com/customer-loyalty/okendo-profile/#key-features)

### Essential

$19.00/month

The plan is for new stores wanting to drive sales with social proof.

### Growth

$119.00/month

The plan is for stores ready to accelerate review & UGC generation.

### Power

$299.00/month

The plan is for fast-growing brands with integrated tech-stacks & customization needs.

[See full pricing details](https://www.softwareadvice.com/customer-loyalty/okendo-profile/#pricing-and-plans)

[Preferred Patron Loyalty](https://www.softwareadvice.com/customer-reference-management/preferred-patron-profile/)

4.92

[(109)](https://www.softwareadvice.com/customer-reference-management/preferred-patron-profile/reviews/)

Best for:Customer support

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

Preferred Patron helps businesses turn one-time customers into repeat customers with loyalty, rewards, messaging, automation, and analytics in one scalable customer retention platform. Built for single-location businesses, growing multi-location brands, franchises, and enterprise programs, Preferred Patron helps teams launch quickly, engage members consistently, and measure what drives return visits, higher spend, and long-term value. Who Preferred Patron is built for: Small businesses and independents launch professional loyalty programs quickly with simple setup, built-in email and SMS, branded member experiences, and practical reporting. Multi-location brands use automation, segmentation, campaign templates, and store-level analytics to keep programs consistent while allowing local offers, events, and promotions. Franchises use role-based access, location hierarchies, shared assets, and templated campaigns so corporate teams can protect the brand while franchisees execute proven playbooks. Enterprises use APIs, KPI reporting, data exports, governance controls, and integrations to connect loyalty data with ecommerce, CRM, BI, and analytics systems. Key capabilities: Loyalty and rewards engine – Create points, cashback, stamp, tiered, milestone, birthday, referral, and member-perk programs. Configure earning rules, redemptions, expirations, bonuses, scheduled offers, auto-issue promotions, and replenishment campaigns. Built-in messaging – Engage members with email, SMS, mobile wallet, and in-app messaging. Automate welcomes, birthdays, win-backs, “miss-you” campaigns, promos, event reminders, and behavior-triggered journeys. Segmentation and automation – Build audiences by visit recency, spend, location, product mix, cohort, membership status, or engagement behavior. Send one-time campaigns or always-on journeys that react to customer activity. Analytics and insights – Track repeat visits, average spend, campaign lift, reward liability, member activity, cohort behavior, SKU performance, and store-level results so teams can see what is working and where to improve. Multi-location management – Maintain brand standards with central templates, shared assets, approval workflows, and corporate guardrails while giving locations flexibility for local calendars, partners, and inventory realities. Kiosk, POS, and check-in options – Support enrollment, check-ins, earning, and redemption through store-front workflows, kiosk enhancements, POS options, and mobile-friendly experiences. APIs and integrations – Connect loyalty data with ecommerce, CRM, analytics, reporting, and other business systems. Export data securely for enterprise reporting. Compliance and deliverability tools – Support consent capture, opt-in management, quiet hours, time-zone handling, and messaging best practices to help protect deliverability, brand reputation, and ROI. Design and branding – Launch with a branded loyalty experience, digital card art, email designs, and campaign creatives. Editions that scale with you: Small Business – Loyalty, messaging, and reporting for 1 to 3 locations. Growth – Advanced automation, larger messaging allowances, and deeper segmentation. Franchise – Multi-location governance, role-based permissions, shared assets, and network-level analytics. Enterprise – APIs, KPI reporting, analytics, data exports, and enterprise controls for high-volume programs. Services that support success: Preferred Patron offers onboarding, migration support, program design guidance, campaign planning, staff and franchisee training, KPI reviews, and ongoing success support. Whether you are a single shop building repeat business or an enterprise standardizing loyalty across hundreds of locations, Preferred Patron gives you a practical customer retention platform built to engage customers, increase repeat visits, and grow long-term loyalty.... [Read more](https://www.softwareadvice.com/customer-reference-management/preferred-patron-profile/)

### Best rated features:

Point of Sale (POS)

5.0

Activity Tracking

5.0

Customer Activity Tracking

5.0

CRM

5.0

### Worst rated features:

Customer Surveys

3.0

Contact Management

4.0

[See all features](https://www.softwareadvice.com/customer-reference-management/preferred-patron-profile/#key-features)

### Small Business

$29.00/month

Small Businesses & Independents 1-5 Locations No member limit SMS & Email Marketing Included White-Labeled... [Read more](https://www.softwareadvice.com/customer-reference-management/preferred-patron-profile/#pricing-and-plans)

### Growth

$199.00/month

Mid-Market | Multi-location Businesses Advanced Features Unlimited Members SMS & Email Marketing Included White-Labeled... [Read more](https://www.softwareadvice.com/customer-reference-management/preferred-patron-profile/#pricing-and-plans)

### Enterprise

$10,000.00/month

Large and High-volume Businesses Multi-Location & Multi-Region 75 - 300 Location Allowance 250,000 - 1,000,000 Members White-Labeled... [Read more](https://www.softwareadvice.com/customer-reference-management/preferred-patron-profile/#pricing-and-plans)

[See full pricing details](https://www.softwareadvice.com/customer-reference-management/preferred-patron-profile/#pricing-and-plans)

[Loyverse POS](https://www.softwareadvice.com/retail/loyverse-profile/)

4.81

[(457)](https://www.softwareadvice.com/retail/loyverse-profile/reviews/)

Best for:Features

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

Loyverse POS is a cloud-based, mobile point-of-sale solution aimed at small retail, restaurant and salon establishments. With this software, users can manage inventory, visualize sales analytics and manage customer relationships. Loyverse POS allows users to sell products directly from iOS and Android smartphones and tablets. Discounts can be applied and orders can be modified directly from the platform. Customers can choose to receive printed receipts or electronic receipts, and users can issue refunds whenever necessary. Receipt printers, barcode scanners and cash drawers are all supported by Loyverse POS. Users can make sales in offline mode because the system will store and then sync all data upon returning to an internet connection. Loyverse POS also offers an employee management module, a sales analytics module and a customer communication module. The advanced inventory add-on module enables users to create purchase orders, view inventory valuation reports and manage stock.... [Read more](https://www.softwareadvice.com/retail/loyverse-profile/)

### Best rated features:

Touch Screen

5.0

Rewards Management

5.0

Transaction History

5.0

CRM

5.0

### Worst rated features:

Delivery Management

1.0

Tips Management

1.0

Inventory Control

3.0

[See all features](https://www.softwareadvice.com/retail/loyverse-profile/#key-features)

### Basic

$0.01/month

[See full pricing details](https://www.softwareadvice.com/retail/loyverse-profile/#pricing-and-plans)

[NiceJob](https://www.softwareadvice.com/review-management/nicejob-profile/)

4.86

[(203)](https://www.softwareadvice.com/review-management/nicejob-profile/reviews/)

Best for:Features

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

NiceJob is a cloud-based reputation management solution that helps organizations manage reviews, referrals and sales. Key features include emailed review invitations, review reminders, reputation monitoring, website integration, SMS messages with photos, custom invite templates, social accounts and more. NiceJob features automated emails and text messages that trigger customers to leave reviews. Reminders are sent if customers don’t leave a review. Users can create customer stories using photos, comments and tags in the reviews. Customer stories can be published to the website and selected stories can be shared to Facebook, Twitter and LinkedIn as well. NiceJob distributes reviews on sites with the help of a review funnel. The solution automates marketing by integrating with apps such as JOBBER, FieldPulse, Zendesk, Quickbooks, Zapier and Housecall Pro. NiceJob provides its services on a monthly subscription basis. Support is provided via email, live chat, online documents and an online help desk.... [Read more](https://www.softwareadvice.com/review-management/nicejob-profile/)

### Best rated features:

Communication Management

5.0

Social Media Monitoring

5.0

Complaint Monitoring

5.0

Loyalty Program

5.0

### Worst rated features:

Reporting & Statistics

3.0

Alerts/Notifications

3.0

Activity Dashboard

4.0

[See all features](https://www.softwareadvice.com/review-management/nicejob-profile/#key-features)

### Reviews

$75.00/month

\- Get 4x more reviews and up to 2x more customers - Automate review requests and follow-up reminders - Feature reviews on your website with social proof widgets - Automate social sharing of your top reviews - Monitor reviews across the web for quick action... [Read more](https://www.softwareadvice.com/review-management/nicejob-profile/#pricing-and-plans)

### Pro

$125.00/month

\- All the benefits of Reviews PLUS: - Generate repeat business with automated booking reminders - Automate customer referrals with referral campaigns - Reward loyal customers with automated gifting - Get in-depth competitor SEO insights and topics tracking - Automate review replies with AI... [Read more](https://www.softwareadvice.com/review-management/nicejob-profile/#pricing-and-plans)

[See full pricing details](https://www.softwareadvice.com/review-management/nicejob-profile/#pricing-and-plans)

[AiTrillion](https://www.softwareadvice.com/customer-advocacy/aitrillion-profile/)

4.92

[(77)](https://www.softwareadvice.com/customer-advocacy/aitrillion-profile/reviews/)

### Pricing availability

Free trial: Not available

Free version: Not available

Software Advice Summary

AiTrillion is an all-in-one marketing automation platform to boost the impact of eCommerce marketing across the entire customer lifecycle by leveraging user data, automation, AI/ML, and personalized techniques. This platform is designed for Shopify store owners, eCommerce Shopify sellers, and online Shopify stores.... [Read more](https://www.softwareadvice.com/customer-advocacy/aitrillion-profile/)

### Best rated features:

Real-Time Reporting

5.0

Performance Metrics

5.0

Customizable Fields

5.0

Email Management

5.0

### Worst rated features:

Gamification

4.0

Engagement Tracking

4.0

Customizable Templates

4.0

Social Marketing

4.0

[See all features](https://www.softwareadvice.com/customer-advocacy/aitrillion-profile/#key-features)

[Smile.io](https://www.softwareadvice.com/customer-loyalty/smile-io-profile/)

4.87

[(67)](https://www.softwareadvice.com/customer-loyalty/smile-io-profile/reviews/)

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

Smile.io is the leading loyalty platform built for scaling and enterprise commerce brands on Shopify Plus. Powering programs for over 100,000 merchants, Smile helps brands turn one-time shoppers into repeat, high-value customers through points, VIP tiers, referrals, and personalized rewards. As the only loyalty platform both Built for Shopify status and Shopify Technology Partner certification, Smile is both deeply integrated with Shopify's latest technology while being trusted by Shopify at scale. With Smile, you get both quality and scale. Key capabilities include: - Embedded loyalty experiences across product pages, checkout, and customer accounts to drive visibility and redemption. - Flexible program design with points, VIP tiers, referrals, promotional multipliers, and fully branded loyalty pages. - Advanced analytics and performance insights including repeat purchase rate, customer lifetime value, and benchmarking against top-performing brands. - Enterprise-ready integrations with Klaviyo, Gorgias, Judge.me, and 30+ ecommerce tools to activate loyalty across every channel. - Smile Plus for high-volume brands, offering expanded customization, loyalty landing page builders, and enhanced reporting for complex program strategies. Trusted by leading Shopify brands like Polaroid, Liquid Death, Monos, and Hush Puppies, Smile helps mid-market and enterprise merchants increase repeat revenue, strengthen customer relationships, and reduce reliance on paid acquisition.... [Read more](https://www.softwareadvice.com/customer-loyalty/smile-io-profile/)

### Best rated features:

Customer Profiles

5.0

Incentive Management

5.0

ROI Tracking

5.0

Dashboard

5.0

### Worst rated features:

Transaction History

4.0

[See all features](https://www.softwareadvice.com/customer-loyalty/smile-io-profile/#key-features)

### Free

$0.00

Launch a basic loyalty program with points and referrals for up to 200 monthly orders. It's perfect for smaller stores just getting started.... [Read more](https://www.softwareadvice.com/customer-loyalty/smile-io-profile/#pricing-and-plans)

### Essential

$15.00/month

Everything you need to create an on-brand program your customers will love.

### Standard

$79.00/month

For new stores building their first customer base

[See full pricing details](https://www.softwareadvice.com/customer-loyalty/smile-io-profile/#pricing-and-plans)

[giftmall](https://www.softwareadvice.com/customer-loyalty/giftmall-profile/)

4.96

[(51)](https://www.softwareadvice.com/customer-loyalty/giftmall-profile/reviews/)

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

giftmall is an international provider of gift card solutions. Founded in 2013, the company evolved from a single gift card catalogue to an ecosystem of products and services for simple, accessible, and effective corporate gifting. After 13 years on the market, led by the principle of win-win partnerships, giftmall has earned the trust of 2,000 clients and 1,000 brand partners. The company’s products include the giftmall multibrand card and brand gift cards from more than 3,000 brands in 45 countries. The company’s tech solutions include: 1. giftmall business account, a self-service tool for companies to effectively engage employees, build customer loyalty, and strengthen partner relationships across Europe; 2. giftmall API for clients who want to automate the gift card distribution from their CRM, ERP, HRM systems or streamline loyalty programs; 3. giftmall white label, a customised catalogue, for the businesses that want to maintain their brand’s visual identity in gifting but have access to giftmall’s choice of brands.... [Read more](https://www.softwareadvice.com/customer-loyalty/giftmall-profile/)

### Best rated features:

Email Marketing

5.0

Third-Party Integrations

5.0

Customizable Templates

5.0

Customer Segmentation

5.0

[See all features](https://www.softwareadvice.com/customer-loyalty/giftmall-profile/#key-features)

### Basic

€0.00/month

Our pricing depends on the frequency of the product usage. Please contact us for a tailored quote.

[See full pricing details](https://www.softwareadvice.com/customer-loyalty/giftmall-profile/#pricing-and-plans)

[Tango](https://www.softwareadvice.com/crm/tango-card-profile/)

4.78

[(527)](https://www.softwareadvice.com/crm/tango-card-profile/reviews/)

Best for:Manager-to-Employee Recognition

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

Tango’s mission is simple: We make gift cards easy to send and awesome to receive. By bundling easy-to-use technology, desirable incentives, and expert service, we help companies get the most out of their reward and incentive programs—from customer acquisition to employee engagement. With our leading reward-delivery technology, customers can instantly deliver digital gift cards to their target audiences, maximizing impact and driving real business results. Tango believes instantly delivering the most desirable rewards maximizes impact and drives real business results. This belief is woven into Tango’s industry-leading products: RaaS® Gift Card API, which integrates digital rewards into web platforms and applications, and Rewards Genius®, a self-serve portal for administering rewards.... [Read more](https://www.softwareadvice.com/crm/tango-card-profile/)

### Best rated features:

Survey Builder

5.0

Multi-Channel Distribution

5.0

Loyalty Program

4.8

Manager-to-Employee Recognition

4.8

### Worst rated features:

Social Recognition

3.0

[See all features](https://www.softwareadvice.com/crm/tango-card-profile/#key-features)

### Free

Custom

Pricing available upon request

### Low fees

Custom

Pricing available upon request

[See full pricing details](https://www.softwareadvice.com/crm/tango-card-profile/#pricing-and-plans)

[Advanced Coupons](https://www.softwareadvice.com/product/449903-advanced-coupons/)

4.88

[(69)](https://www.softwareadvice.com/product/449903-advanced-coupons/)

### Pricing availability

Free trial: Not available

Free version: Available

Software Advice Summary

Advanced Coupons is a WooCommerce plugin that extends the functionality of standard WooCommerce coupons. It allows store owners to create coupon deals and loyalty programs for their customers on a centralized interface. Key features include BOGO deals, product groups, card conditions, coupon reports and product categories. Advanced Coupons also enables store owners to create gift card products, enabling customers to purchase store credit and gift it to others. Pricing is based on annual subscriptions and support is extended via FAQs, phone and knowledge base.... [Read more](https://www.softwareadvice.com/product/449903-advanced-coupons/)

### Best rated features:

Discount Management

5.0

eCommerce Management

5.0

Email Marketing

4.9

Promotions Management

4.9

### Worst rated features:

Loyalty Program

3.5

Rewards Management

4.0

[See all features](https://www.softwareadvice.com/product/449903-advanced-coupons/#key-features)

[TapMango](https://www.softwareadvice.com/customer-experience/tapmango-profile/)

4.79

[(186)](https://www.softwareadvice.com/customer-experience/tapmango-profile/reviews/)

Best for:Value for money

### Pricing availability

Free trial: Not available

Free version: Not available

Software Advice Summary

TapMango is a cloud-based customer loyalty platform that assists retail stores and restaurants with rewards and promotions management. Key features include customer experience management, survey creation, mobile ordering and voucher management. The application’s marketing portal enables users to manage campaigns and send promotions and offers to customers via SMS, push notifications and email. Customers can use the mobile application or in-store tablet to share images on their social media channels and add Yelp/Google reviews via automated surveys. Additionally, marketers can store customer information, define flexible reward structures and allot redeemable points to customers. TapMango comes with an open API and facilitates integration with third-party POS applications such as Clover, Square, Lightspeed, Shopify, Mindbody, Vend, and more. It is available on monthly subscriptions and support is extended via phone, email and other online measures.... [Read more](https://www.softwareadvice.com/customer-experience/tapmango-profile/)

### Best rated features:

Mass Texting

5.0

Order Management

5.0

Point of Sale (POS)

5.0

Delivery Estimate

5.0

[See all features](https://www.softwareadvice.com/customer-experience/tapmango-profile/#key-features)

[Referrizer](https://www.softwareadvice.com/marketing/referrizer-profile/)

4.80

[(197)](https://www.softwareadvice.com/marketing/referrizer-profile/reviews/)

Best for:Mass Texting

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

Referrizer is a marketing automation solution designed to help businesses acquire new customers and manage recurring purchases, communication, referral, reputation and more. The platform enables organizations to run email marketing and drip campaigns using customizable templates, categorize customers by status, recent purchases or activity and send custom messages to improve engagement. Referrizer includes leads and customer management functionality, which allows marketers to send/receive email and text messages, log calls, and sort data by channel and date via the centralized dashboard. Features include data importing, landing pages, SMS autoresponder, SMS campaigns, call tracking, website widget, and more. Additionally, marketing professionals can request feedback and reviews from registered customers to enhance their online reputation. Referrizer supports integration with various third-party applications such as Google, Zapier, QuickBooks, CallRail, WordPress, MindBody, Mariana Tek, Wix Fitness, Club Os and more. It offers a free version and monthly/annual subscriptions. Support is extended through phone, email, FAQs and other online measures Empower your local business, get more clients, maximize referrals and improve your customer retention with Referrizer. Partner up with local business owners and discover tons of premium apps and pre-built integrations to boost results even more.... [Read more](https://www.softwareadvice.com/marketing/referrizer-profile/)

### Best rated features:

Drip Campaigns

5.0

API

5.0

Mass Texting

4.9

Multi-Channel Marketing

4.9

### Worst rated features:

Autoresponders

4.0

[See all features](https://www.softwareadvice.com/marketing/referrizer-profile/#key-features)

### Free

$0.00/month

### Reputation LITE

$99.00/month

This plan offers a 15-day free trial and costs $79/month when billed annually.

### Reputation MAX

$199.00/month

This plan offers a 30-day free trial and costs $119/month when billed annually.

[See full pricing details](https://www.softwareadvice.com/marketing/referrizer-profile/#pricing-and-plans)

[RetailEdge](https://www.softwareadvice.com/retail/retailedge-profile/)

4.77

[(188)](https://www.softwareadvice.com/retail/retailedge-profile/reviews/)

Best for:Small businesses

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

RetailEdge is an on-premise, retail POS solution designed for small and midsize businesses. It offers mobile POS, multi-location support, website integration, credit card processing and gift card management functionalities within a suite. It runs on both Windows operating systems. RetaiEdge offers integration with e-commerce solutions such as Shopify and Modern Retail, so users can synchronize data between RetailEdge and their e-commerce solutions, giving them an accurate view of inventory stock and sales data. RetailEdge offers multi-location retail, which allows users to manage customer data, inventory and transactions across different stores in one system. The solution also offers gift card management, which allows users to issue and redeem gift cards to customers. RetailEdge offers loyalty program management, which allows users to roll out rewards programs targeted at customer retention. The solution also features a loyalty reward filter, which allows users to create rules for gift card redemption such as maximum allowed discount percentage, promotion codes and types of payments.... [Read more](https://www.softwareadvice.com/retail/retailedge-profile/)

### Best rated features:

Accounting Integration

5.0

Customer Accounts

5.0

Electronic Payments

5.0

Receipt Management

5.0

### Worst rated features:

Commission Management

1.0

[See all features](https://www.softwareadvice.com/retail/retailedge-profile/#key-features)

### Standard

$495.00one time

RetailEdge is designed for retailers looking for a fully functional POS software. Packed with features for just $495, RetailEdge provides a powerful POS solution that is not only easy to install, use and configure, but affordable to maintain and run. No recurring charges are required and it offers an abundance of functions and features that do not require significant training (one hour of free training is included) or re-training to get businesses up and running. RetailEdge saves businesses on upfront costs and ongoing costs as well. It has no hidden costs, recurring charges, or credit card processing fees. RetailEdge is designed to provide a higher return on investment (ROI) and provide software and services that work for businesses.... [Read more](https://www.softwareadvice.com/retail/retailedge-profile/#pricing-and-plans)

[See full pricing details](https://www.softwareadvice.com/retail/retailedge-profile/#pricing-and-plans)

[Blackhawk Network](https://www.softwareadvice.com/crm/blackhawk-network-profile/)

4.91

[(46)](https://www.softwareadvice.com/crm/blackhawk-network-profile/)

### Pricing availability

Free trial: Not available

Free version: Not available

Software Advice Summary

Blackhawk Network is a cloud-based customer loyalty solution that helps businesses manage digital rewards, gift cards, and payment solutions to boost sales and expand global reach. Blackhawk Network gift card program caters to both retail and eCommerce, providing the tools and expertise needed to drive growth. With the guidance and assistance of their experts, businesses can leverage Blackhawk Network's solutions to sell gift cards and maximize their revenue potential effectively. Key features include fraud protection, payment management, bulk gift card purchasing and more.... [Read more](https://www.softwareadvice.com/crm/blackhawk-network-profile/)

### Best rated features:

eCards

5.0

Recognition Tracking

5.0

Loyalty Program

5.0

API

5.0

[See all features](https://www.softwareadvice.com/crm/blackhawk-network-profile/#key-features)

[Benepik](https://www.softwareadvice.com/product/507267-Benepik/)

4.92

[(86)](https://www.softwareadvice.com/product/507267-Benepik/)

### Pricing availability

Free trial: Not available

Free version: Not available

Software Advice Summary

Benepik is a comprehensive employee engagement, rewards & recognition, loyalty, and incentive management platform designed to help enterprises strengthen relationships with employees, channel partners, consumers, influencers, dealers, distributors, and customers through personalized digital engagement programs. The platform enables organizations to manage end-to-end employee rewards & recognition programs, sales incentive campaigns, channel loyalty initiatives, influencer engagement programs, customer loyalty solutions, surveys, communication campaigns, and digital rewards management from a single unified platform. For HR teams, Benepik offers features such as peer-to-peer recognition, automated milestone rewards, service anniversary programs, employee wellness initiatives, pulse surveys, digital certificates & badges, festive gifting, employee communities, and WhatsApp-based engagement to improve workplace culture, retention, and productivity. For sales and marketing teams, the platform supports channel partner loyalty, dealer and distributor incentive programs, consumer promotions, referral and cashback campaigns, influencer rewards, and engagement journeys designed to drive repeat purchases, sales growth, and long-term brand loyalty. Benepik also provides access to 500+ global gift card brands, multilingual engagement capabilities, real-time analytics dashboards, workflow automation, and integrations with HRMS, CRM, and communication tools. The platform is highly customizable and scalable, making it suitable for enterprises across industries including IT, BFSI, retail, manufacturing, healthcare, telecom, and e-commerce.... [Read more](https://www.softwareadvice.com/product/507267-Benepik/)

### Best rated features:

Activity Dashboard

5.0

Loyalty Program

5.0

Pulse Surveys

5.0

Recognition Tracking

5.0

### Worst rated features:

API

3.0

Feedback Management

4.0

[See all features](https://www.softwareadvice.com/product/507267-Benepik/#key-features)

[VoucherCart](https://www.softwareadvice.com/ecommerce/vouchercart-profile/)

4.91

[(44)](https://www.softwareadvice.com/ecommerce/vouchercart-profile/)

### Pricing availability

Free trial: Not available

Free version: Not available

Software Advice Summary

VoucherCart works closely with businesses across all sectors world-wide, from hotels and restaurants, to leisure, retail and health and wellness, enabling them to sell their products and services easily as vouchers, gift cards and tickets, across all their digital channels and with full control. VoucherCart technology helps clients drive revenue growth through new customer acquisition and customer retention. Voucher, Gift Card and Ticket sales. The software allows users to create one-time use, monetary, multi-use tickets and vouchers. They can also automate the promotion of vouchers and offer optional affiliate and loyalty programs.... [Read more](https://www.softwareadvice.com/ecommerce/vouchercart-profile/)

### Best rated features:

CRM

5.0

Multi-Store

5.0

Rewards Management

5.0

Loyalty Cards

5.0

### Worst rated features:

Kitting

1.0

Reviews Management

3.0

Inventory Management

4.0

[See all features](https://www.softwareadvice.com/ecommerce/vouchercart-profile/#key-features)

[ChatFood](https://www.softwareadvice.com/retail/chatfood-profile/)

4.94

[(35)](https://www.softwareadvice.com/retail/chatfood-profile/)

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

ChatFood is the leading e-commerce solution for F&B Entrepreneurs looking to sell on Instagram & WhatsApp. With the commerce Inbox, centralize all your customers messages from WhatsApp and Instagram in one place. Easily automate most frequent answers, send payment or product links, manage loyalty points, launch marketing campaigns, gather feedback and more. Fully integrated with payment gateways and third-party delivery companies, you can now offer your customers a good ordering experience from social media, your website, in-store, or via WhatsApp and Instagram messages.... [Read more](https://www.softwareadvice.com/retail/chatfood-profile/)

### Best rated features:

Order Management

5.0

Online Ordering

5.0

Data Security

5.0

Loyalty Program

5.0

### Worst rated features:

CRM

3.0

Live Tracking

3.0

Reporting/Analytics

3.5

[See all features](https://www.softwareadvice.com/retail/chatfood-profile/#key-features)

### Basic

$80.00/month

[See full pricing details](https://www.softwareadvice.com/retail/chatfood-profile/#pricing-and-plans)

1

[2](https://www.softwareadvice.com/customer-loyalty/?page=2)[3](https://www.softwareadvice.com/customer-loyalty/?page=3)[4](https://www.softwareadvice.com/customer-loyalty/?page=4)[5](https://www.softwareadvice.com/customer-loyalty/?page=5)

...

[11](https://www.softwareadvice.com/customer-loyalty/?page=11)

## Popular Comparisons

[

Guusto vs Tango

](https://www.softwareadvice.com/hr/guusto-profile/vs/tango-card/)[

Referrizer vs ReferralCandy

](https://www.softwareadvice.com/referral-management/referralcandy-profile/vs/referrizer/)[

Trustpilot vs Yotpo

](https://www.softwareadvice.com/customer-loyalty/trustpilot-profile/vs/yotpo/)[

Kangaroo vs Xoxoday

](https://www.softwareadvice.com/contest/kangaroo-profile/vs/xoxoday-plum/)[

Okendo vs NiceJob

](https://www.softwareadvice.com/review-management/nicejob-profile/vs/okendo/)

## Your Guide to Top Customer Loyalty Software, August 2025

Software Advice uses reviews from real software users to highlight the top-rated Customer Loyalty products in North America.

[Learn how products are chosen](https://www.softwareadvice.com/legal-page/frontrunners-methodology/)

#### Explore FrontRunners

-   [Blackhawk Network](https://www.softwareadvice.com/crm/blackhawk-network-profile/)
-   [Giftbit](https://www.softwareadvice.com/customer-satisfaction/giftbit-profile/)
-   [giftmate](https://www.softwareadvice.com/customer-loyalty/giftmall-profile/)
-   [Guusto](https://www.softwareadvice.com/hr/guusto-profile/)
-   [Kangaroo](https://www.softwareadvice.com/contest/kangaroo-profile/)
-   [Loyverse POS](https://www.softwareadvice.com/retail/loyverse-profile/)
-   [Okendo](https://www.softwareadvice.com/customer-loyalty/okendo-profile/)
-   [Preferred Patron Loyalty](https://www.softwareadvice.com/customer-reference-management/preferred-patron-profile/)
-   [ReferralCandy](https://www.softwareadvice.com/referral-management/referralcandy-profile/)
-   [Referrizer](https://www.softwareadvice.com/marketing/referrizer-profile/)
-   [Runa](https://www.softwareadvice.com/customer-loyalty/wegift-profile/)
-   [Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/)
-   [SpotOn](https://www.softwareadvice.com/retail/spoton-restaurant-profile/)
-   [Tango](https://www.softwareadvice.com/crm/tango-card-profile/)
-   [TapMango](https://www.softwareadvice.com/customer-experience/tapmango-profile/)
-   [Tremendous](https://www.softwareadvice.com/crm/tremendous-rewards-profile/)
-   [Yotpo](https://www.softwareadvice.com/marketing/yotpo-profile/)

“Usability” includes user ratings for Functionality and Ease of Use.

“Customer Satisfaction” includes user ratings for Customer Support, Likelihood to Recommend and Value for Money.

Reviews analysis period: The reviews analysis period spans two years and ends the 15th of the month prior to publication.

You’ve heard some variation of it a million times: It’s up to 10 times more expensive to acquire a new customer than to keep an existing one.

It’s only cliche because it’s true, and even more stats prove the positive impact a loyalty program can deliver to many types of companies, from clothing, sporting goods and toy stores to restaurants, coffee shops and car washes.

“Loyalty programs are proven to increase customer lifetime value by [up to 30 percent or more](http://www.forbes.com/sites/nicoleleinbachreyhle/2016/04/20/customer-loyalty-in-todays-modern-retail-world/#2c77e0b43008) by increasing visit frequency, increasing spend per visit and winning back lost customers.”

\-Chris Luo, FiveStars

Whatever your goal, a loyalty program is a great way to engage new customers, retain old ones, increase spending and foster a connection to the brand. Loyalty program software, then, is a crucial tool for optimizing this process.

This guide is designed to help those seeking customer loyalty software learn about the common features, benefits and other key aspects to finding the system that best fits your needs.

Here’s what we'll cover:

[What Is Customer Loyalty Program Software?](#WhatIsCustomerLoyaltyProgramSoftware)

[Common Features of Customer Loyalty Software](#CommonFeaturesofCustomerLoyaltySoftware)

[The Impact of Customer Loyalty Programs](#TheImpactofCustomerLoyaltyPrograms)

[Strategies for Increasing Millennial Participation](#StrategiesforIncreasingMillennialParticipation)

## What Is Customer Loyalty Program Software?

The idea is simple: Customers who frequent your business gain points for making purchases or taking other actions, and they can then redeem those points for a wide variety of rewards, such as more merchandise or services from your business.

Loyalty programs are popular with restaurants, airlines and hotels. Because consumers have so many options for where to eat or where to stay, companies can use loyalty programs as a way to create lifelong customers.

Customer loyalty software gives users the ability to customize different aspects of a loyalty program, from creating rules around how customers earn and spend points and how many points they earn per purchase to which customers are VIPs.

Reporting and analytics capabilities for identifying trends in the program round out the core features.

## Common Features of Customer Loyalty Software

We’ve created a list of the most common loyalty program software features included in many popular systems:

**Rewards management**

This feature gives the user control of the rewards structure and details about how points are earned and spent. Businesses can customize the program with gamification to further encourage points-earning behavior, so customers are more likely to engage with the program to earn a new badge or reach a new level.

**Customer relationship management (CRM)**

The CRM functionality of loyalty software allows users to collect and store customer information, view how many points each has and monitor how they’re using them. Businesses can even send targeted messaging to customers who have a certain number of points to encourage them to make further purchases.

**Member portal**

Because we live in an omnichannel world, consumers expect the ability to manage their loyalty points and spending wherever they go. Companies often offer online member portals where program participants can view or redeem points and receive notifications about sales or promotions.

**Mobile app**

A mobile loyalty app is an increasingly common form of a member portal. This gives customers another place to manage points on the device they use all day.

**Card management**

Many systems include the ability to issue physical loyalty cards or gift cards in addition to digital cards.

**Integrations**

Most customer loyalty systems can integrate with [content management systems](https://www.softwareadvice.com/cms/), so the functionality works on a company website or social media pages. Some systems also integrate with a [point-of-sale (POS) system](https://www.softwareadvice.com/retail/) so customers can see how many points they’ve earned or spend points directly at checkout.

## The Impact of Customer Loyalty Programs

Companies that offer loyalty programs are hoping customers are incentivized to return and purchase more products and services by participating. Here are some compelling stats showing the power of loyalty programs:

-   [Eighty-seven percent of shoppers](http://cdn2.hubspot.net/hubfs/17119/NTC_Texas_Talech_Report.pdf?t=1474932704782) **say they want loyalty programs.** Consumers are eager to earn points and rewards for shopping with their favorite brands.
    
-   [Sixty-nine percent of adults](https://www.urbanairship.com/lp/the-state-of-mobile-wallet-marketing) **are more likely to use their loyalty card if it’s on their phone.** Adults are likely to do almost anything more often when it’s done on their phone. If your customers are on their phone anyway, make sure you provide a loyalty app to keep your brand in the minds of shoppers.
    
-   [Seventy-three percent of loyalty programs members](http://info.bondbrandloyalty.com/2016-loyalty-report) **are more likely to recommend brands with good loyalty programs.** When your service or product is great, your customers will advertise for you. Make sure your program gives customers flexibility in earning and spending points.
    
-   [Millennials are 2.2 times](http://info.bondbrandloyalty.com/2016-loyalty-report) **more willing than boomers to pay a premium for products and services if they can also earn loyalty and reward points.** Millennials are still the primary target audience of many companies for their disposable income and desire for travel. A loyalty program can deliver a boost to sales when marketing toward the most lucrative groups.
    

## Strategies for Increasing Millennial Participation in Hotel Loyalty Programs IndustryView | 2015

Software Advice performed a survey of millennial travelers to learn more about their behavior and participation in loyalty programs offered by hotels.

**Likelihood Among Millennials to Post About Hotels on Social Media to Earn Points**

([https://software-advice.imgix.net/managed/other\_pages/customer-loyalty/Screen](https://software-advice.imgix.net/managed/other_pages/customer-loyalty/Screen)

We found that 46 percent of millennials tend to join loyalty programs of the companies they’re already loyal to, and more than a quarter (27 percent) are willing to become brand ambassadors and post on social media to earn more points.

Companies can expect millennial consumers to behave similarly with loyalty programs from any type of business. Focus on your customers who are already loyal to the brand and treat them with easy-to-earn and spend points to drive more sales.

### Related Customer Loyalty Software

-   [Influencer Marketing Software](https://www.softwareadvice.com/influencer-marketing/)
-   [Public Relations Software](https://www.softwareadvice.com/public-relations/)
-   [Reputation Management Software](https://www.softwareadvice.com/reputation-management/)
-   [Review Management Software](https://www.softwareadvice.com/review-management/)
-   [Social Listening Tools Software](https://www.softwareadvice.com/social-listening-tools/)
-   [Social Media Analytics Tools Software](https://www.softwareadvice.com/marketing/social-media-analytics-tools-comparison/)
-   [Social Media Marketing Software](https://www.softwareadvice.com/marketing/social-media-marketing-comparison/)
-   [Social Media Monitoring Software](https://www.softwareadvice.com/social-media-monitoring/)