# Trustpilot Software Reviews, Demo & Pricing - 2026

> Review of Trustpilot Software: system overview, features, price and cost information. Get free demos and compare to similar programs.

Source: https://www.softwareadvice.com/customer-loyalty/trustpilot-profile

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Trustpilot

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Overview

[Reviews](https://www.softwareadvice.com/customer-loyalty/trustpilot-profile/reviews/)[Alternatives](https://www.softwareadvice.com/customer-loyalty/trustpilot-profile/alternatives/)

# Trustpilot 2026: Benefits, Features & Pricing

Wondering if Trustpilot is right for your organization?

Our Customer Experience Software selection experts can help you in 15 minutes or less.

On this page

-   Overview
    
-   User Interface
    
-   Popular Alternatives
    
-   Pros and Cons
    
-   Pricing and Plans
    
-   Features
    
-   Integrations
    
-   User Reviews
    
-   Popular Comparisons
    

## Overview

Trustpilot

4.5

[(1205)](https://www.softwareadvice.com/customer-loyalty/trustpilot-profile/reviews/)

Pricing

Starting at $299.00 per month

### About Trustpilot

Trustpilot is a customer review management tool that helps businesses engage and build trust with their customers. Founded in 2007 with a simple yet powerful idea that is more relevant today than ever - to be the universal symbol of trust, bringing consumers & businesses together through reviews. Trustpilot is open, independent, and impartial - we help consumers make the right choices and businesses to build trust, grow and improve.

Today, we have more than 300 million reviews and 67 million monthly active users across the globe, with 127 billion annual Trustpilot brand impressions, and the numbers keep growing. We have more than 900 employees and we’re headquartered in Copenhagen, with operations in Amsterdam, Denver, Edinburgh, Hamburg, London, Melbourne, Milan & New York.

Trustpilot provides businesses with the necessary tools to assist with review invitations, onsite widgets, Google Seller Ratings, rich snippet stars & more, to help stand out where it matters most - in search.

Wondering if Trustpilot is right for your organization?

Our Customer Experience Software selection experts can help you in 15 minutes or less.

## Trustpilot User Interface

## Popular Trustpilot Alternatives

Main Product

Trustpilot

4.5

[(1205)](https://www.softwareadvice.com/customer-loyalty/trustpilot-profile/reviews/)

Ratings Breakdown

-   4.59Ease of use
-   4.16Value for money
-   4.23Customer support
-   4.36Functionality

Pricing

Starting at $299.00 per month

Get Price

Alternative Product

[SurveyMonkey](https://www.softwareadvice.com/customer-satisfaction/surveymonkey-profile/)

4.6

[(10461)](https://www.softwareadvice.com/customer-satisfaction/surveymonkey-profile/reviews/)

Ratings Breakdown

-   4.61Ease of use
-   4.42Value for money
-   4.32Customer support
-   4.46Functionality

Pricing

Starting at $30.00 per month

Get Price

Alternative Product

[Broadly](https://www.softwareadvice.com/review-management/broadly-profile/)

4.8

[(336)](https://www.softwareadvice.com/review-management/broadly-profile/reviews/)

Ratings Breakdown

-   4.78Ease of use
-   4.64Value for money
-   4.75Customer support
-   4.66Functionality

Pricing

Starting at $249.00 per month

Get Price

Alternative Product

[Experience.com](https://www.softwareadvice.com/customer-experience/xmp-profile/)

4.7

[(89)](https://www.softwareadvice.com/customer-experience/xmp-profile/reviews/)

Ratings Breakdown

-   4.76Ease of use
-   4.58Value for money
-   4.54Customer support
-   4.69Functionality

Pricing

Available upon request

Get Price

Alternative Product

[Jotform](https://www.softwareadvice.com/market-research/jotform-profile/)

4.7

[(2896)](https://www.softwareadvice.com/market-research/jotform-profile/reviews/)

Ratings Breakdown

-   4.68Ease of use
-   4.46Value for money
-   4.46Customer support
-   4.60Functionality

Pricing

Starting at $39.00 per month

Get Price

Alternative Product

[LiveAgent](https://www.softwareadvice.com/crm/liveagent-profile/)

4.7

[(1786)](https://www.softwareadvice.com/crm/liveagent-profile/reviews/)

Ratings Breakdown

-   4.57Ease of use
-   4.64Value for money
-   4.69Customer support
-   4.57Functionality

Pricing

Starting at $15.00 per month

Get Price

## Trustpilot Pros and Cons

We analyzed 1,205 verified reviews for Trustpilot to find out what actual users really think.

Select to learn more

Intuitive Interface And Navigation

Trustpilot offers a user-friendly interface that makes it easy for both individuals and businesses to navigate, post opinions, and access features. The platform is intuitive, accessible, and requires little technical expertise, allowing users to quickly adapt and manage their activities without confusion.

Facilitates Customer Engagement

Trustpilot helps businesses gather and respond to customer feedback, enabling them to identify issues and improve services. The platform supports real-time insights into customer satisfaction, making it easier to build trust, address concerns, and strengthen relationships with clients.

Reliable Resource For Decisions

The Trustpilot website is widely regarded as a dependable tool for checking company reputations and user experiences. Its features support SEO, easy integration, and clear presentation of opinions, helping users make informed choices about products and services online.

Limited Control Over Feedback

Managing reviews on Trustpilot can be challenging due to difficulties in removing fake or unfair reviews, inconsistent moderation, and limited ability to verify reviewer identities. Businesses often struggle to address or resolve negative feedback and face obstacles when trying to update or remove reviews.

High Cost For Features

Trustpilot's pricing is often considered expensive, especially for small businesses. Many useful features are locked behind higher-tier plans, and users mention restrictive contracts, unclear pricing, and limited value in the free version, making it hard to justify the expense.

Issues With Review Authenticity

Users report frequent problems with fake, biased, or manipulated reviews on Trustpilot. The moderation process can be inconsistent, with legitimate reviews sometimes removed and questionable ones allowed, making it difficult to fully trust the accuracy and credibility of the feedback.

## Trustpilot Pricing and Plans

Starting price: $299.00 per month

Free Trial

Free Version

Plus

$299.00

flat rate, per month

Plan includes:

-   8 widgets
-   3 User logins
-   200 monthly invitations
-   Ad-free profile on Trustpilot.com
-   Customize your profile page
-   Competitor module
-   Social media sharing tools
-   Downloadable marketing assets

Premium

$629.00

flat rate, per month

Plan includes:

-   Full website widget library
-   10 User logins
-   500 monthly invitations
-   Profile page promotions
-   Ad-free profile on Trustpilot.com
-   Customize your profile page
-   Competitor module
-   Social media sharing tools
-   Downloadable marketing assets

Advanced

$1,099.00

flat rate, per month

Plan includes:

-   Ability to customize
-   20 User logins
-   5000 monthly invitations
-   Customizable review invitations
-   Custom website widgets
-   Email review widgets
-   Targeted review showcasing
-   Profile page promotions
-   Ad-free profile on Trustpilot.com
-   Customize your profile page

Read More

Enterprise

Pricing available upon request

Plan includes:

-   Unlimited user logins
-   Unlimited invitations
-   Generative AI tools
-   AI review responses
-   Customizable review invitations
-   Custom website widgets
-   Email review widgets
-   Targeted review showcasing
-   Profile page promotions
-   Ad-free profile on Trustpilot.com

Read More

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

## Trustpilot Features

-   Popular features found in Customer Experience
    
    Customer Segmentation
    
    Customizable Fields
    
    Customizable Templates
    
    Dashboard
    
    Data Visualization
    
    Engagement Tracking
    
    Negative Feedback Management
    
    Real-Time Notifications
    
    Reporting/Analytics
    
    Survey/Poll Management
    
-   More features of Trustpilot
    
    Activity Dashboard
    
    Alerts/Notifications
    
    Anonymous Feedback
    
    API
    
    Campaign Management
    
    Complaint Monitoring
    
    Customer Database
    
    Customer Experience Management
    
    Customizable Reports
    
    Email Reminders
    
    Feedback Management
    
    Knowledge Management
    
    Mobile Survey
    
    Monitoring
    
    Multi-Channel Data Collection
    
    Multi-Language
    
    Performance Metrics
    
    Predictive Analytics
    
    Ratings/Reviews
    
    Real-Time Analytics
    
    Real-Time Data
    
    Real-Time Reporting
    
    Reminders
    
    Reporting & Statistics
    
    Response Management
    
    Review Monitoring
    
    Review Notification
    
    Review Request
    
    Sentiment Analysis
    
    SEO Management
    
    Social Media Integration
    
    Social Promotion
    
    Social Sharing
    
    Surveys & Feedback
    
    Tagging
    
    Text Analysis
    
    Text Fields
    
    Third-Party Integrations
    
    Trend Analysis
    
    Visual Analytics
    
    Widgets
    

## Trustpilot Integrations

Hootsuite

Integration rated undefined from -1 review

Zendesk Suite

Integration rated undefined from -1 review

Meta for Business

Integration rated undefined from -1 review

Twitter/X

Integration rated undefined from -1 review

Zapier

Integration rated undefined from -1 review

Mailchimp

Integration rated undefined from -1 review

See all 32 integrations

## Trustpilot User Reviews

Overall Rating

4.5

Ratings Breakdown

5

65%

4

25%

3

5%

2

1%

1

4%

Secondary Ratings

Ease of Use

4.6

Value for money

4.2

Customer support

4.2

Functionality

4.4

Jackie S.

Verified reviewer

Retail

Self-Employed

Used daily for less than 2 years

Review source

Reviewed June 2025

Great for trusted reviews

5

My overall experience has been positive and i can definitely trust the reviews on different companies

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

What i really like about trustpilot is the fact the website has a sleek design and it has lots of reviews on all different types of companies and their products.

Cons:

No complaints whatsoever about this.site its easy to use and navigate to the information t j at you are looking for.

Vendor Response

Hi Jackie, Thanks for the review! We're so happy to hear that you're enjoying using Trustpilot and that you've put your trust in us. Thanks, The Trustpilot Team

Replied June 2025

Read More

TG

Tim G.

Verified reviewer

Civil Engineering

11-50 employees

Used daily for more than 2 years

Review source

Reviewed July 2025

Collects honest customer feedback.

5

By using this client feedback from Trustpilot we have been able to make changes to our post-installation support which has subsequently led to fewer support tickets.

Ratings Breakdown

5

Ease of use

5

Functionality

Pros:

Trustpilot is great for our clients because it gives them a voice, and great for us because it shares insight into their real-world feelings on our service. Positive reviews establish online trust and gives our brand a sense of legitimacy.

Cons:

Even when we are getting great reviews, it can be hard to get a satisfied customer to review us without having to ask multiple times.

Vendor Response

Hi Tim, Thanks for sharing your feedback! We're glad to hear that Trustpilot has helped you build trust and highlight your clients' experiences. We've found that sending invitations at key moments in the customer journey and automating the process can really improve response rates. We'd recommend reaching out to your account manager, who can share tips and best practices to help with this. We appreciate you being part of the Trustpilot community! Thanks, The Trustpilot Team

Replied July 2025

Read More

Selim D.

Verified reviewer

Health, Wellness and Fitness

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed August 2022

Helps Recognition and Improved Referral Sales!

4

Previously 5

Happy

Ratings Breakdown

4

Ease of use

Previously 5

4

Value for money

4

Customer support

4

Functionality

Pros:

It's a pretty straight-forward platform that helps engage with clients, improves recognition and improves referral sales.

Cons:

They can improve the screening process for comments as spam reviews can pass through and hurt the ratings

Read More

WB

Will B.

Verified reviewer

Arts and Crafts

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed January 2026

Glad Trust Pilot exists, used across the sectors

5

A giant in the field which could enhance their App based offer with broader tools for analysis across customer behaviour and motivations

Ratings Breakdown

4

Ease of use

4

Value for money

5

Customer support

4

Functionality

Pros:

Trust Pilot is the largest of its kind in the sector and is used across the board to gauge trust. It is trustworthy, verifiable and holds a lot of useful data about customers and the sector. It is useful from both sides of the fence.

Cons:

Sometimes it is unclear if a review is paid promotion or not, which is different from other providers. Otherwise it is very useful. Their Mobile app could be better and more useful tool wise.

Read More

SB

Samuel B.

Verified reviewer

Utilities

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed July 2025

Great for user feedback and brand reputation

5

Our overall experience with Trustpilot has been pretty positive, we've been able to display our user feedback on our website using their widgets and collect reviews too.

Ratings Breakdown

5

Ease of use

4

Customer support

5

Functionality

Pros:

Trustpilot is a great way for us to collect and display our user feedback, and has great security systems in place to avoid false reviews that hurt brand reputation.

Cons:

There are a few cons to Trustpilot - they are quite pushy with wanting you to buy a paid plan, emailing you every so often, since we're quite a small company it does not make sense for us to upgrade to a premium plan.

Vendor Response

Hi Samuel, Thanks so much for the kind words - we're glad to hear you've had a positive experience collecting and showcasing your user feedback with Trustpilot! We totally understand that a premium plan may not be the right fit for every business, especially smaller ones. Our goal is simply to highlight available options, but we’ll take your feedback on board and make sure we’re being as respectful and relevant as possible in our outreach. If you ever have questions or need help making the most of your current setup, we're here to support you. Thanks, The Trustpilot Team

Replied July 2025

Read More

Eric P.

Verified reviewer

Financial Services

2-10 employees

Used monthly for less than 2 years

Review source

Reviewed May 2025

Price is insanely high.

1

We were paying TrustPilot $70/month, then our bill suddenly jumped to $380/month for the same service. When we contacted them about it (and escalated it), they said, Well, we sent you an email about renewing at the new price. They refuse to cancel our service until the "contract" that auto-renewed at a new price expires. Sorry, I don't read every one of the many emails they send... so, now I'm stuck with a huge bill for a year that I can't afford... and I only use 5% of the services they offer :( Buyers beware.

Ratings Breakdown

5

Ease of use

1

Value for money

1

Customer support

4

Functionality

Pros:

The website widget helps build trust. They offer a lot of other "features" that are mostly not helpful.

Cons:

Cost is insane, renewal happens with a massive price increasse and customer support just says it is what it is. Very disappointing.

Vendor Response

Hi Eric, Thanks for sharing your feedback and we're sorry to hear you're disappointed. We understand that pricing is an important consideration, and we always aim to provide clear communication around any changes ahead of renewal. Cancellations or changes do need to be made in line with the terms of your agreement, but if you have further questions or concerns, your account manager is the best point of contact to help clarify next steps. We appreciate you taking the time to share your experience. Thanks, The Trustpilot Team

Replied May 2025

Read More

AP

Ashish P.

Verified reviewer

E-Learning

51-200 employees

Used monthly for less than 2 years

Review source

Reviewed July 2025

Great for larger brands, but too expensive for smaller ones

3

Overall, using Trustpilot's paid options has been quite easy and straightforward, and they offer many simple ways of integration. Customers also like the experience. However, the price-to-performance ratio could be better.

Ratings Breakdown

5

Ease of use

3

Value for money

4

Customer support

4

Functionality

Pros:

Trustpilot is highly trustworthy and instantly gives a great signal to future users about the quality of your product. I like that they try to be unbiased, authentic, and give a realistic picture both to the brand and to the end consumer.

Cons:

The pricing is quite high for the set of features offered. For larger brands, Trustpilot will cost more but will be a small share of their overall marketing spend, but for smaller brands and startups, the pricing is quite prohibitive.

Read More

David F.

Verified reviewer

Medical Devices

201-500 employees

Used weekly for more than 2 years

Review source

Reviewed January 2025

Real reviews

5

The security of the reviews makes you feel confident that when you read what is written is true and not reviews that pay for a good product or company to be written when it is not

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

The reviews that customers write on Trustpilot let you know how their experience was and what they think about the service and company. It highlights the errors that can occur when it is noticed that more than one customer writes the same problem, which helps to be able to act efficiently on the situation. Trustpilot is a reliable source of written reviews to ask customers to leave their evaluation of the service

Cons:

It works well, I have never had contact with customer service because I have not needed it since everything is going well

Vendor Response

Hi, Thanks for sharing with us! We're so happy to hear that you're finding Trustpilot to be easy to use and a useful service when collecting customer feedback. We hope you continue enjoying your Trustpilot experience! Thanks, The Trustpilot Team

Replied January 2025

Read More

AL

Ariel L.

Verified reviewer

Marketing and Advertising

11-50 employees

Used weekly for less than 6 months

Review source

Reviewed June 2025

Great features! Pay to play!

5

We started working with Trustpilot to improve and increase our online presence and it worked! We have been able to capture more feedback than ever and identified more improvement we need to make.

Ratings Breakdown

4

Ease of use

3

Value for money

5

Customer support

4

Functionality

Pros:

Trustpilot makes it easy to request reviews from our clients at the most important parts of our customer’s journey.

Cons:

They have multiple plans and some of the cooler features are not available unless you purchase one of the top tier plans.

Vendor Response

Hi Ariel, Thanks so much for your feedback. We're really glad to hear that Trustpilot has helped you collect more feedback and gain insights to improve your business. Just to clarify, Trustpilot is free to use and open to all. While we do offer paid plans with additional features, all reviews must follow our guidelines. We’re committed to maintaining a transparent and unbiased platform. Thanks, The Trustpilot Team

Replied June 2025

Read More

JM

Joanne M.

Verified reviewer

Pharmaceuticals

5001-10000 employees

Used weekly for less than 6 months

Review source

Reviewed December 2025

Trustpilot

4

It was simple and easy to use. I didn’t use for too long as eventually when to Google Reviews as it felt better.

Ratings Breakdown

5

Ease of use

4

Value for money

3

Customer support

4

Functionality

Pros:

There is a small Learning curve but it quite simple to use and get use too. Reviews Are great for feedback with Trustpilot.

Cons:

Not always sure if the reviews were genuine. Also only the reviewer has power to remove a review even if you request for Trustpilot

Read More

Showing 1 - 10 of 1205 Reviews

[See All Reviews](https://www.softwareadvice.com/customer-loyalty/trustpilot-profile/reviews/)

## Trustpilot Popular Comparisons

[SurveyMonkey vs Trustpilot](https://www.softwareadvice.com/customer-satisfaction/surveymonkey-profile/vs/trustpilot/)[Broadly vs Trustpilot](https://www.softwareadvice.com/review-management/broadly-profile/vs/trustpilot/)[Experience.com vs Trustpilot](https://www.softwareadvice.com/customer-loyalty/trustpilot-profile/vs/xmp/)[Zendesk Suite vs Trustpilot](https://www.softwareadvice.com/compare/26892-Zendesk/vs/364802-trustpilot/)[Birdeye vs Trustpilot](https://www.softwareadvice.com/online-payment/birdeye-profile/vs/trustpilot/)[Swell vs Trustpilot](https://www.softwareadvice.com/ecommerce/swell-profile/vs/trustpilot/)[ReviewTrackers vs Trustpilot](https://www.softwareadvice.com/customer-satisfaction/reviewtrackers-profile/vs/trustpilot/)[Yotpo vs Trustpilot](https://www.softwareadvice.com/customer-loyalty/trustpilot-profile/vs/yotpo/)[InMoment vs Trustpilot](https://www.softwareadvice.com/review-management/inmoment-profile/vs/trustpilot/)

[Compare All Alternatives](https://www.softwareadvice.com/customer-loyalty/trustpilot-profile/alternatives/)

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