Using Google Forms is quick and easy. It's also free, so for companies on a budget you can build fantastic survey forms without having to pay for expensive systems. It's really easy to set up and really quick to deploy. I highly recommend this service o all my other clients.

Google Forms makes creating online forms a breeze. We use the forms for multiple purposes, but our main purpose is to collect and collate Customer Happiness Indices. It took me less than 10 minutes to set up a form and we tag it in the signature file of our customer support emails. What makes it really great is that I can see the individual entries, but I can also get a graphical representation of responses. This allows me to quickly glance over the results if I want a quick synopsis of how my team is doing, or I can do a deep-dive and see what's really going on inside.

One of the limitations on Google Forms is the lack of templates. This means that your forms can border on the boring. It would be really great if Google would provide more templates, or allow users to build and upload their own CSS templates (a bit advanced, I know), so that the forms fit in better with our corporate customer image.

My overall Google forms experience have been fairly good with no complaints

The form are easy to find and user friendly

I really did not have and cons or found any so far

In my case, I have been using this tool for a few months combined with advertising on Facebook and Instagram and the conversion of potential clients has been very good for me, since it is free and it does not matter how many people enter, also that the answers arrive directly to my email and a google spreadsheet is automatically generated with the form data

Honestly, until recently I underestimated the power of the simplicity of this tool, probably due to the aesthetic issues that are not the strong one but I have achieved a great conversion of clients due to the ease and the free system of this tool

I would say that the graphic part is what I like the least, as well as the functionalities part, where compared to other tools it has few options in terms of the questions that can be added.

This is a simple, easy-to-use solution for small businesses ready to implement surveys and forms into their work without generating more business expenses.

Google Forms is a free solution for businesses that want to be efficient with their software expenses. I can send surveys and get contacted by quality leads without needing to learn to use other software such as Airtable or SurveyMonkey.

There are few design options, so if branding is a big part of your professional online presence you may need to go to a paid software for this.