# Yotpo Software Overview 2026 - Features & Pricing

> Review of Yotpo Software: system overview, features, price and cost information. Get free demos and compare to similar programs.

Source: https://www.softwareadvice.com/marketing/yotpo-profile

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Overview

[Reviews](https://www.softwareadvice.com/marketing/yotpo-profile/reviews/)[Alternatives](https://www.softwareadvice.com/marketing/yotpo-profile/alternatives/)

# Yotpo 2026: Benefits, Features & Pricing

Updated April 10, 2026

Written by [Alejandra Aranda](https://www.softwareadvice.com/resources/author/alejandra-aranda/)

Content Analyst

Edited by [Parul Sharma](https://www.softwareadvice.com/resources/author/parul-sharma/)

Editor

Wondering if Yotpo is right for your organization?

Our Brand Management Software selection experts can help you in 15 minutes or less.

On this page

-   Our Summary
    
-   User Interface
    
-   Popular Alternatives
    
-   Pricing and Plans
    
-   Features
    
-   Integrations
    
-   Key Sentiments
    
-   User Reviews
    
-   Frequently Asked Questions
    
-   Popular Comparisons
    

## Our Summary

Yotpo

4.5

[(376)](https://www.softwareadvice.com/marketing/yotpo-profile/reviews/)

Pros:

-   Customer support
-   Ease of collecting reviews

Cons:

-   Pricing
-   Navigation

Pricing

Starting at $199.00 per month

### What is Yotpo:

Yotpo is an eCommerce marketing platform that includes review collection, user-generated content (UGC), and customer loyalty initiatives. It allows brands to get product reviews, create strategies to build engagement, and manage subscriptions and loyalty rewards programs.

### Why we like Yotpo:

Yotpo appears on the [Review Management Software FrontRunners list for 2025](https://www.softwareadvice.com/review-management/#frontrunners). Users appreciate the real-time review monitoring, scheduled messaging campaigns, and review request features. Yotpo also receives high rankings for customer support (4.5/5), with reviewers appreciating its simplicity and integrations.

### Who should use Yotpo:

Yotpo’s customer retention features are especially helpful for direct-to-consumer (DTC) eCommerce brands that offer both one-time purchases and recurring subscriptions. Yotpo’s features help businesses collect UGC by allowing customers to write reviews and post photos for other shoppers.

Wondering if Yotpo is right for your organization?

Our Brand Management Software selection experts can help you in 15 minutes or less.

## Yotpo User Interface

## Popular Yotpo Alternatives

Main Product

Yotpo

4.5

[(376)](https://www.softwareadvice.com/marketing/yotpo-profile/reviews/)

Ratings Breakdown

-   4.42Ease of use
-   3.94Value for money
-   4.49Customer support
-   4.39Functionality

Pricing

Starting at $199.00 per month

Get Price

Alternative Product

[Trustpilot](https://www.softwareadvice.com/customer-loyalty/trustpilot-profile/)

4.5

[(1205)](https://www.softwareadvice.com/customer-loyalty/trustpilot-profile/reviews/)

Ratings Breakdown

-   4.59Ease of use
-   4.16Value for money
-   4.23Customer support
-   4.36Functionality

Pricing

Starting at $299.00 per month

Get Price

Alternative Product

[TrueReview](https://www.softwareadvice.com/reputation-management/truereview-profile/)

5.0

[(154)](https://www.softwareadvice.com/reputation-management/truereview-profile/reviews/)

Ratings Breakdown

-   4.95Ease of use
-   4.80Value for money
-   4.96Customer support
-   4.85Functionality

Pricing

Starting at $49.00 per month

Get Price

Alternative Product

[Birdeye](https://www.softwareadvice.com/online-payment/birdeye-profile/)

4.7

[(704)](https://www.softwareadvice.com/online-payment/birdeye-profile/reviews/)

Ratings Breakdown

-   4.67Ease of use
-   4.47Value for money
-   4.62Customer support
-   4.61Functionality

Pricing

Available upon request

Get Price

Alternative Product

[Okendo](https://www.softwareadvice.com/customer-loyalty/okendo-profile/)

4.9

[(224)](https://www.softwareadvice.com/customer-loyalty/okendo-profile/reviews/)

Ratings Breakdown

-   4.79Ease of use
-   4.58Value for money
-   4.82Customer support
-   4.61Functionality

Pricing

Starting at $19.00 per month

Get Price

Alternative Product

[Shopper Approved](https://www.softwareadvice.com/reputation-management/shopper-approved-profile/)

4.9

[(132)](https://www.softwareadvice.com/reputation-management/shopper-approved-profile/reviews/)

Ratings Breakdown

-   4.81Ease of use
-   4.69Value for money
-   4.80Customer support
-   4.71Functionality

Pricing

Available upon request

Get Price

## Yotpo Overview

Yotpo is a cloud-based content marketing platform for e-commerce businesses that enables users to collect user-generated content and use the content to build a brand and manage the customer experience. The integrated solution lets brands collect, curate, manage and respond to user-generated content. It leverages customer reviews and photos throughout the buyer journey to increase trust with the customers. Users can combine reviews and photos with customized display options to improve brand visibility. They can also highlight customer content in marketing campaigns to increa...

se search visibility among relevant shoppers. Yotpo monitors e-commerce sites’ search engine optimization (SEO) rankings and social media channels. It offers content marketing features such as email marketing, marketing automation and analytics, social marketing, marketing resource management and search and mobile marketing. The solution helps users understand what customers think about their products and identify opportunities to improve customer experience. Integrations include Shopify, Magento, BigCommerce and WooCommerce. Pricing is per month. Support is provided via a knowledge base.

## Yotpo Pricing and Plans

Starting price: $199.00 per month

Free Trial

Free Version

Pro

$199.00

flat rate, per month

Plan includes:

-   Reviews
-   Loyalty
-   SMS & Email
-   Up to 500 orders included per month

Premium

$1,198.00

flat rate, per month

Plan includes:

-   Up to 1,000 orders included per month
-   Email Support
-   24/7 Live Chat Support
-   Quick Launch Onboarding

Enterprise

Pricing available upon request

Plan includes:

-   10,000+ included orders
-   Enterprise Account Manager
-   Custom Contract and Terms

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

### Our Analysis of Yotpo's Pricing Plans

We've thoroughly examined the key advantages and limitations of Yotpo's pricing plans to help you determine which option best aligns with your eCommerce needs and budget. The provider offers tiered plans across two product areas (reviews and UGC, and loyalty and referrals), along with plans that include the complete product suite. Each offering caters to businesses at different stages of growth and with different needs.

\*\*Reviews & UGC plan...

s\*\* Yotpo offers three plans (Starter, Pro, and Premium) that allow businesses to capture and display reviews and user-generated content (UGC) to strengthen their credibility and provide social proof to encourage other consumers to make purchases. - \*\*Starter plan ($79/month for up to 500 orders).\*\* It helps growing businesses strengthen their review presence with manual requests, customizable email templates, and visual content like photo and video reviews. It also offers flexible display options—such as carousels and product grouping—and lets businesses remove Yotpo branding. However, it lacks integrations, AI features, and scalability beyond 1,000 monthly orders. - \*\*Pro plan ($169/month for up to 500 orders).\*\* It targets established eCommerce businesses needing advanced review tools. It adds AI-powered features like smart sorting and summaries, multi-user access controls, and Google seller ratings to boost trust and collaboration. However, visual UGC from social media requires a paid add-on, multistore management isn’t supported, and premium onboarding services are reserved for higher-tier plans. - \*\*Premium plan.\*\* The Premium plan (custom pricing) is built for high-volume merchants needing full-scale review management and strategic support. It includes advanced AI tools for deeper insights, access to onboarding and success managers, and optional retail syndication to platforms like Walmart and Target. However, the steep price jump, add-on costs, and potentially unnecessary features may not suit midsize businesses. \*\*Loyalty & Referrals plans\*\* Yotpo offers three plans (Free, Pro, and Premium) that allow users to grow their business via custom loyalty programs and customer referral incentives. - \*\*Free plan.\*\* It offers basic tools to launch a no-cost loyalty and referral program, including points-for-purchase rules, fixed discounts, and full referral flows with fraud protection. It integrates with Shopify POS and supports referral emails and shopper-facing experiences. However, it lacks engagement rewards, milestone-based incentives, and integrations beyond Shopify. - \*\*Pro plan ($199/month for up to 500 orders).\*\* It helps growing businesses boost program engagement with shopper accounts, social media-based rewards, and a customizable rewards page. It expands participation options but lacks VIP tiers, email marketing integrations, and access to dedicated support—limiting personalization and scalability. - \*\*Premium plan.\*\* The Premium loyalty plan (custom pricing) is built for businesses running complex loyalty programs and needing deeper analytics and support. It includes advanced reward settings, scheduled promotions, and a VIP dashboard to track top customer tiers. Dedicated onboarding and success managers are also part of the package. However, the steep price jump, potential implementation fees for non-Shopify users, and feature overload may limit its appeal for midsize firms. \*\*Bundle plans\*\* For users who need access to all of Yotpo’s product features, the provider offers three plans (Pro, Premium, and Enterprise) that include its full product suite. - \*\*Pro plan ($368/month for up to 500 orders).\*\* It gives businesses access to Yotpo’s Reviews & UGC and Loyalty & Referrals. Users benefit from 24/7 support, flexible product activation, and a broad feature set. However, there’s no dedicated onboarding support. - \*\*Premium plan ($1,198/month for up to 500 orders).\*\* It adds advanced AI tools and dedicated support via an optimization strategist. Like the Pro plan, it offers flexible activation and full access to Yotpo’s core products. Downsides include a steep price increase and potential implementation fees for non-Shopify platforms. - \*\*Enterprise plan.\*\* The Enterprise plan (custom pricing) includes everything Yotpo offers across Reviews and Loyalty, plus tailored contracts and enterprise-level support. Users get a dedicated strategist and account manager. Still, lack of public pricing, longer onboarding timelines, and feature overload may limit its fit for some businesses. \*\*Conclusion\*\* When selecting a plan, businesses should carefully consider their monthly order volume, the importance of specific features to their customer experience, and budget constraints. By aligning these factors with Yotpo's tiered offerings across multiple products, businesses can select a plan that optimizes their eCommerce and marketing capabilities while delivering a strong return on investment.

## Yotpo Features

Drawn from insights across 376 verified reviews, we've outlined Yotpo's best and worst rated features and how they stack up against the average rating.

Yotpo's score

Category average

Yotpo's Best Rated Features

Social Media Integration

4.83

4.30 category average

Multi-Channel Campaigns

4.78

3.37 category average

Negative Feedback Management

4.75

4.39 category average

Yotpo's Worst Rated Features

Rewards Management

3.86

4.68 category average

Loyalty Program

3.90

4.50 category average

Performance Metrics

4.08

4.37 category average

-   Popular features found in Brand Management
    
    Approval Process Control
    
    Artwork Management
    
    Brand Tracking
    
    Campaign Management
    
    Change Management
    
    Collaboration Tools
    
    Content Management
    
    Customizable Branding
    
    Customizable Templates
    
    Project Management
    
    Workflow Management
    
-   More features of Yotpo
    
    Activity Dashboard
    
    API
    
    Audience Targeting
    
    Automated Responses
    
    Brand Guidelines
    
    Commenting/Notes
    
    Communication Management
    
    Contact Management
    
    Content Creation
    
    Conversion Tracking
    
    CRM Integration
    
    Customer History
    
    Customer Segmentation
    
    Dashboard
    
    Data Visualization
    
    Digital Asset Management
    
    Discussions/Forums
    
    eCommerce Management
    
    Email Marketing
    
    Email Reminders
    
    Engagement Tracking
    
    Feedback Management
    
    Filtering
    
    For Customer Referrals
    
    Gamification
    
    Group Management
    
    Loyalty Cards
    
    Loyalty Program
    
    Moderation
    
    Multi-Channel Campaigns
    
    Multi-Channel Data Collection
    
    Multi-Channel Marketing
    
    Negative Feedback Management
    
    Performance Metrics
    
    Predictive Analytics
    
    Publish Scheduling
    
    Ratings/Reviews
    
    Referral Templates
    
    Referral Tracking
    
    Reminders
    
    Reporting/Analytics
    
    Response Management
    
    Review Monitoring
    
    Review Notification
    
    Review Request
    
    Rewards Management
    
    ROI Tracking
    
    Sentiment Analysis
    
    SEO Management
    
    SMS Marketing
    
    Social Media Integration
    
    Social Media Monitoring
    
    Social Promotion
    
    Social Sharing
    
    Survey/Poll Management
    
    Surveys & Feedback
    
    Text Analysis
    
    Third-Party Integrations
    
    Trend Analysis
    
    UGC Collection
    
    Visual Analytics
    
    Widgets
    

## Yotpo Integrations

Based on 376 verified reviews, we've identified products most frequently integrated withYotpo.

Shopify Plus

Integration rated 4.5 from 6 reviews

Gorgias

Integration rated 4.3 from 3 reviews

WooCommerce

Integration rated 5.0 from 2 reviews

Meta for Business

Integration rated 5.0 from 2 reviews

Mailchimp

Integration rated 3.5 from 2 reviews

BigCommerce

Integration rated 5.0 from 2 reviews

See all 46 integrations

## Yotpo Key Sentiments

We analyzed 376 verified reviews for Yotpo to find out what actual users really think.

Most Positive Sentiments

Customer service

81% Positive

11% Neutral

8% Negative

Reviewers commend Yotpo for its robust customer service and loyalty programs, which enhance customer experience and retention. They find the support team professional and responsive, addressing issues promptly and effectively. Users also appreciate the platform's simplicity and the positive impact on their customer engagement strategies.

Customer reviews

64% Positive

28% Neutral

8% Negative

Users appreciate Yotpo for its efficient review collection and the ability to display authentic customer feedback. They find it beneficial for increasing customer trust and engagement, which drives sales and conversions. Additionally, users value the platform's ease of use and its positive impact on their marketing efforts.

Customization

47% Positive

27% Neutral

26% Negative

Yotpo's customization capabilities allow users to tailor the platform to their specific needs, according to reviews. Users find the UI customizable and the ability to modify templates beneficial. However, some experience limitations and challenges, requiring developer assistance for more advanced customizations.

Least Positive Sentiments

Small business pricing

24% Positive

41% Neutral

35% Negative

Reviewers express frustration with Yotpo's pricing tiers, finding many features locked behind higher payment levels. They feel the cost is prohibitive for small businesses, limiting access to essential functionalities. Users desire more flexible and affordable pricing options to suit their needs better.

Email integration

34% Positive

32% Neutral

34% Negative

Although users like Yotpo's email marketing integrations, they face challenges with some, particularly platforms like HubSpot and Gorgias. Users also find the email templates cumbersome and desire more customization options to better align with their branding.

## Yotpo User Reviews

Overall Rating

4.5

Ratings Breakdown

5

66%

4

24%

3

6%

2

2%

1

1%

Secondary Ratings

Ease of Use

4.4

Value for money

3.9

Customer support

4.5

Functionality

4.4

Patrick G.

Verified reviewer

Food & Beverages

2-10 employees

Used daily for less than 12 months

Review source

Reviewed July 2022

a great solution for onsite and integration with PPC Shopping ads

5

We were happy with a previous reviews solution until we couldn't integrate with Google shopping ads but then discovered so many more options

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

works great, clean interface, integration with other software and services

Cons:

A lot of options to scroll through and pricy compared to previous solution

Reasons for choosing Yotpo

features best meet my needs

Reasons for switching to Yotpo

Needed addition features but I wasn't disappointed with Judge.me overall. They served well for the time I knew them then out grew it

Vendor Response

Thank you so much for your feedback. If you'd like to learn more about pricing and packaging, please reach out to our customer support team.

Replied September 2022

Read More

OB

Orion B.

Verified reviewer

Consumer Goods

2-10 employees

Used monthly for less than 12 months

Review source

Reviewed March 2025

Good for starting out with SMS

4

Ratings Breakdown

4

Ease of use

4

Value for money

2

Customer support

4

Functionality

Pros:

It’s pretty straightforward and provides some good idea. Ideas for scripted messages.

Cons:

Customer service generally isn’t great but the product is solid

Reasons for switching to Yotpo

I was in the Yotpo accelerator and it was a requirement

Vendor Response

Thanks for the feedback. We're glad the product has been useful and that the message templates have helped spark ideas. We’re always working to raise the bar on customer support. If there’s ever anything specific that didn’t meet expectations, we’d love the chance to make it right. Appreciate you using Yotpo and sharing your experience.

Replied July 2025

Read More

AR

Albert R.

Verified reviewer

Consumer Goods

51-200 employees

Used daily for less than 2 years

Review source

Reviewed February 2025

Good for many thing. Subscription system has more development to do

3

We had a decent experience overall with Yotpo. We got up and running relatively quickly and worked out a lot of kinks early on.

Ratings Breakdown

5

Ease of use

3

Value for money

3

Customer support

3

Functionality

Pros:

Yotpo had some nice subscription management features and many integrations that worked well with our company

Cons:

There were too many bugs and things breaking.

Vendor Response

Thanks for sharing your experience. We’re glad to hear the integration and subscription tools worked well for your team and that you were able to get up and running quickly. We know stability is critical, and we take product reliability seriously. If you ever decide to revisit Yotpo, we’d love the chance to show you the progress we’ve made. Appreciate you giving us a shot and sharing your thoughts.

Replied July 2025

Read More

DL

Daniel L.

Verified reviewer

Consumer Goods

Self-Employed

Used weekly for more than 2 years

Review source

Reviewed December 2022

My review

5

Review management. Helps hesitant customers see value when other "real" people also have purchased the same thing .

Ratings Breakdown

4

Ease of use

3

Value for money

5

Customer support

2

Functionality

Pros:

Ease of use, 100%. A lot more functions that I don't use, but room to grow into.

Cons:

That Google Seller Ratings and Google Shopping Ads are only available in the Prime tier and that you have to upgrade to 250 reviews per month to get the Google functions. I would like a Prime subscription with only 50 reviews per month and the "Reviews booster" on.

Reasons for choosing Yotpo

Used Yotpo before (with Tictail). Liked the product, ease of use and customer service. A bit higher price, but definetly worth it :-)

Vendor Response

Thank you so much for sharing your thoughts with us. Google Shopping Ads are available in our Growth plan. However, Google has review volume requirements that brands must meet before they can acquire their Google Seller Rating. Because of these requirements, this feature is available in our Prime package. Learn more about the Google Seller Rating requirements - https://support.yotpo.com/en/article/google-seller-ratings-1137133

Replied January 2023

Read More

DC

David C.

Verified reviewer

Health, Wellness and Fitness

2-10 employees

Used daily for more than 2 years

Review source

Reviewed March 2023

Best bang for your buck!

5

Overall experience is excellent. Yotpo has driven much higher customer engagement and conversions.

Ratings Breakdown

5

Ease of use

4

Value for money

5

Customer support

5

Functionality

Pros:

Yotpo beats other review services at this price point with easier integration, more customer engagement that converts to sales, and your traffic STAYS on your website!

Cons:

1) There is no 'bare bones' account option, so we are paying for many features we don't need.2) The system doesn't include multiple language support, so non-english reviews are mistakenly flagged for profanity.

Reasons for switching to Yotpo

T.P. was unresponsive to my concerns about keeping my traffic.Cost prohibitive.

Vendor Response

We appreciate your feedback and we're happy to learn that you're enjoying Yotpo Reviews. We're continuously working to improve our pricing and packaging options. If you'd like to learn more, reach out to our team for details.

Replied April 2023

Read More

JN

Jo-Ann N.

Verified reviewer

Retail

Self-Employed

Used daily for less than 2 years

Review source

Reviewed November 2023

Great tool for SME's to manage website reviews

5

I love this review app. I have used others and this one is better and cheaper than those I've tried. It's so easy to set it all up and massively important for social proof.

Ratings Breakdown

5

Ease of use

5

Value for money

2

Customer support

4

Functionality

Pros:

So easy to set up automations with Shopify so that each time a customer makes a pruchase they are automatically sent a review request after a certain period

Cons:

Can be a bit slow, and the inability to import reviews from other marketplaces and websites (i.e. Etsy, Google, Amazon, Trustpilot) automatically makes it a slow manual process - through which you can only upload product (not site) reviews.

Reasons for switching to Yotpo

Yotpo has better Shopify integration and more included in the free and basic plans.

Vendor Response

Thank you for the kind words. We're glad to hear setup has been smooth and that the automation with Shopify has made collecting reviews easier and more impactful for your business. We appreciate the feedback around importing reviews. Expanding import capabilities is something we’re actively exploring, and we know how valuable it is to centralize social proof from multiple sources. Thanks again for choosing Yotpo and for sharing your experience. We're here if you ever need support or want to explore more ways to get value from the platform.

Replied July 2025

Read More

KL

Kristopher L.

Verified reviewer

Consumer Goods

1001-5000 employees

Used weekly for less than 2 years

Review source

Reviewed September 2021

Easy to use and great support

5

We took our time in getting the integration set up, but once the review emails started sending to consumers who purchased online the reviews came piling in. Yotpo helped organize and filter these reviews and we've been very happy with the results.

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

Yotpo's setup process and continued support has made the addition of this review platform painless with a huge return on investment. We have received more consumer reviews since adding Yotpo 6 months ago then we did in the previous 6 years. Our success manager is quick to respond and makes great recommendations and adding widgets is easy for anyone on our team to do.

Cons:

We cannot currently share consumer reviews with the product team for an individual product. This would be valuable information for the product team to make adjustments during the growing/production season. It would also be great to have consumer reviews attached to records in our CRM which is also not currently available.

Reasons for choosing Yotpo

Ease of use, high conversion, quick implementation, and cost efficiency.

Vendor Response

Thank you for taking the time to leave your review. We are constantly working on improving our product and your input is incredibly valuable to us. If you are encountering any issues or have any questions, please feel free to reach out ot our customer service at any time and they will do their best to assist you.

Replied November 2021

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JH

Justin H.

Verified reviewer

Retail

11-50 employees

Used daily for more than 2 years

Review source

Reviewed August 2019

Easy To Use

5

It's been great for the most part.

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

I like that I get notified of every review that comes in or if there is a negative review that need attention. I also like that there is a feature for a customer to select they did not receive their product if they did not receive it.

Cons:

I don't like that I don't believe there is an option for users to amend their reviews. If somebody leaves a negative review but we take care of them, it would be nice to send a follow up prompt saying something like. "It looks like the company was able to resolve your issue or concerns, would you like to amend your review?" It's very unlikely that the person will go back and write a new review since they are now no longer prompted to do a review.

Reasons for choosing Yotpo

Just staying with Trustpilot or looking at other options.

Reasons for switching to Yotpo

Better ease of use and more functionality.

Vendor Response

Hi Justin, thank you so much for leaving a review! We really appreciate hearing your feedback and are happy to hear you're having a positive experience with Yotpo. As far as changing or updating reviews, we absolutely understand your frustration, but to confirm- do not offer that capability. What you can do is resend an Automatic Review Request email which will replace the existing review that's no longer relevant. Here's a link that should help: https://support.yotpo.com/en/article/resending-an-automatic-review-request-email

Replied October 2019

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Justin A.

Verified reviewer

Retail

2-10 employees

Used daily for less than 6 months

Review source

Reviewed April 2023

Probably one of my favorite apps for my shop

5

I have had a great experience. I think it is pretty awesome, and I am even using other apps of theirs due to this

Ratings Breakdown

5

Ease of use

5

Functionality

Pros:

The best feature IMO is the use of the app for free up until the first 50 purchases.

Cons:

The least favorite was the inability to try some of the premium features, such as some of the review setup options, so some stuff I did not know if it was worth up\[grading early to get.

Reasons for choosing Yotpo

Yotpo seemed to have the better features for the new shopify stores coming up

Reasons for switching to Yotpo

Judge.me switched to a payment plan when I was still setting my store up and I had to switch apps before I even fully opened up

Vendor Response

Thanks for the thoughtful feedback. We're so glad to hear you've had a great experience and that Yotpo’s free tier helped you get started with confidence. We understand the desire to explore more premium features early on. We're continuing to look at ways to make that discovery process easier so you can make informed decisions as you grow. Appreciate you choosing Yotpo and excited to hear you're using more of our apps. We're here to support you every step of the way.

Replied July 2025

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AL

Andrew L.

Verified reviewer

Apparel & Fashion

11-50 employees

Used daily for less than 2 years

Review source

Reviewed December 2024

A solid solution provider for SMB e-commerce stores

4

Overall, Yotpo has been a good partner and allowed us to try out a lot of strategies with a single software provider. They're priced relatively competitively and will allow you to explore various marketing and user experience solutions to see if they're a good match for your business.

Ratings Breakdown

4

Ease of use

5

Value for money

4

Customer support

4

Functionality

Pros:

Yotpo provides a set of best practice softwares that have been valuable for us as a DTC eCommerce business. Their review collection software is robust and one of the few that's able to syndicate out to the Bazaarvoice Network. It's cheaper to collect on Yotpo, rather than use the BV review collection software. Their UGC platform is a solid mid-grade solution to curate and display various social media content on our product display pages. Their SMS platform is competitive, but not revolutionary and allows for decent integration with Klaviyo. Their loyalty program is decent and allows SMB to offer a turnkey solution that will drive higher lifetime engagement with our biggest spending customers. They have tons of offerings and we are able to bundle together several of them to save on our contracts.

Cons:

The ability to have multiple products and services under a single brand is a double edge sword. While they're all "Yotpo" we do have a different account rep for each piece of software, leading to some fragmentation on our overall strategy and execution. Their software solutions are very much a one size fits all approach, which if you're a small e-commerce store, is great to get started, but for more custom implementations and solutions, you need to either push their internal teams, or do it yourself.

Vendor Response

Thanks for the detailed and balanced feedback. We’re glad Yotpo has been a valuable partner in helping you explore and execute across reviews, UGC, SMS, and loyalty — and that bundling multiple solutions has been a benefit. We hear you on the challenges of managing multiple touchpoints across products. It's something we're actively working to streamline, especially for brands scaling across our platform. While our tools are designed to be turnkey for SMBs, we also support some of the largest eCommerce brands in the world, including IKEA and Barnes & Noble, and are continuously improving our ability to support more complex needs. With thousands of SMB and midmarket brands on the platform, we're committed to making Yotpo flexible enough to grow with our customers. If there's ever anything more we can do to support your strategy, we're always here. Thanks again for partnering with us and for sharing your experience.

Replied July 2025

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## Yotpo FAQs

-   What is Yotpo used for?
    
    Yotpo has several distinct products. Its UGC & Reviews product collects photos and testimonials from customers, attaching them to product content on eCommerce websites to drive more sales. Yotpo users can also leverage the Loyalty & Referrals product suite to engage existing customers and attract new ones with incentives.
    
-   What are the benefits of Yotpo?
    
    Yotpo focuses on increasing customer retention and driving repeat purchases. It uses real reviews and testimonials from customers to encourage new customers to make purchases. With automated workflows, drip campaigns, and triggers, users can also save time in executing review campaigns. Notable features include extracting smart review highlights, review monitoring, automated reports, and customizable loyalty tiers.
    
-   What does Yotpo offer?
    
    Yotpo offers a retention marketing platform that includes reviews, UGC, and customer loyalty initiatives. Users can also purchase these core products separately; for example, eCommerce brands can purchase reviews and UGC to collect and share reviews, request reviews, and import reviews. Subscription brands utilize loyalty features such as tier-based rewards and granular customer segmentation based on data like the last purchase date.
    
-   Does Yotpo integrate with Shopify?
    
    Yes, Yotpo integrates with several major eCommerce platforms, including Shopify, Shopify Plus, WooCommerce, BigCommerce, Adobe Commerce (Magento), Volusion, and Salesforce Commerce Cloud. Yotpo users can import existing reviews to Yotpo and showcase them with dynamic widgets. Users can sync their Shopify product catalogs and data with Yotpo for seamless back-and-forth sharing.
    

## Yotpo Popular Comparisons

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