--- title: "Best Product Analytics Software - 2026 Reviews & Pricing" description: "Find the best Product Analytics Software for your organization. Compare top Product Analytics Software systems with customer reviews, pricing, and free demos." source_url: "https://www.softwareadvice.com/product-analytics/" page_type: "category" language: "en" --- [Home](https://www.softwareadvice.com/) / Product Analytics Software Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. # Best Product Analytics Software of 2026 Updated November 9, 2026 On this page 1. Popular Comparisons 2. Buyers Guide 3. Related Software Filter products 254 results ### Compare Products Showing 1 - 25 of 254 products #### Company Size - Self-Employed - 2-10 - 11-50 - 51-200 - 201-500 - 501-1000 - 1000+ #### Pricing Options - $$$$$ - $$$$$ - $$$$$ - $$$$$ - $$$$$ ### Compare Products Sort by **Sponsored**: Sorts listings by software vendors running active bidding campaigns, from the highest to lowest bid. Vendors who have paid for placement have a ‘Visit Website’ button, whereas unpaid vendors have a ‘Learn More’ button. **Reviews**: Sorts listings by the number of user reviews we have published, greatest to least. **Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest. **Alphabetically (A-Z)**: Sorts listings by product name from A to Z. ### [Adobe Customer Journey Analytics](/web-analytics/adobe-customer-journey-analytics-profile/) - Overall rating: 4.6/5 - Reviews: 5 - Free trial: Not available - Free demo: Not available #### Overview Adobe Customer Journey Analytics connects customer identities and interactions across channels, devices, and time for fast, holistic analyses that deliver accessible and precise [Read more](/web-analytics/adobe-customer-journey-analytics-profile/) #### Features ##### Best rated features - Reporting/Analytics: 4/5 - Customer History: 3.5/5 - Communication Management: 3.5/5 [See all features](/web-analytics/adobe-customer-journey-analytics-profile/#key-features) --- ### [Lucky Orange](/bi/lucky-orange-profile/) - Overall rating: 4.7/5 - Reviews: 269 - Starting price: $0.00/month - Best for: Small businesses - Free trial: Available - Free demo: Not available #### Overview Lucky Orange helps ecommerce businesses, digital marketing agencies and website teams understand visitor behavior and identify opportunities to improve conversions. If your website [Read more](/bi/lucky-orange-profile/) #### Features ##### Best rated features - Usage Tracking/Analytics: 5/5 - Monitoring: 5/5 - Hierarchical Mapping: 5/5 - Drag & Drop: 5/5 [See all features](/bi/lucky-orange-profile/#key-features) #### Pricing ##### Free - Price: $0.00/month ##### Build - Price: $39.00/month ##### Grow - Price: $89.00/month [See full pricing details](/bi/lucky-orange-profile/#pricing-and-plans) --- ### [Custify](/customer-success/custify-profile/) - Overall rating: 4.9/5 - Reviews: 135 - Best for: Value for money - Free trial: Not available - Free demo: Not available #### Overview Custify is cloud-based customer success software that helps businesses capture data from multiple sources to retain customers, reduce churn rate and improve revenue, contract [Read more](/customer-success/custify-profile/) #### Features ##### Best rated features - Real-Time Data: 5/5 - Configurable Workflow: 5/5 - Reporting & Statistics: 5/5 - Onboarding: 5/5 ##### Worst rated features - Event Triggered Actions: 4/5 - Collaboration Tools: 4/5 - Contact Management: 4/5 [See all features](/customer-success/custify-profile/#key-features) --- ### [Contentsquare](/customer-experience/contentsquare-profile/) - Overall rating: 4.8/5 - Reviews: 124 - Starting price: $0.00 - Best for: Customer support - Free trial: Available - Free demo: Not available #### Overview Contentsquare is for brands who offer products or services on websites or apps and are interested in offering an extraordinary experience to increase digital customer engagement, [Read more](/customer-experience/contentsquare-profile/) #### Features ##### Best rated features - Element Analytics: 5/5 - API: 5/5 - For Mobile: 5/5 - Real-Time Reporting: 5/5 ##### Worst rated features - Real-Time Notifications: 3.8/5 - Customer Experience Management: 4/5 - Website Analytics: 4/5 - Behavior Tracking: 4/5 [See all features](/customer-experience/contentsquare-profile/#key-features) #### Pricing ##### Free - Price: $0.00 ##### Growth - Price: $40.00/month - Starting from 7k monthly sessions. ##### Pro - Price: Custom - Pricing available upon request - Starting from 1m monthly sessions. [See full pricing details](/customer-experience/contentsquare-profile/#pricing-and-plans) --- ### [Glassbox](/customer-experience/glassbox-profile/) - Overall rating: 4.9/5 - Reviews: 54 - Free trial: Not available - Free demo: Not available #### Overview Glassbox is a digital experience analytics platform built for enterprise organizations in regulated industries, including financial services, retail, travel, and [Read more](/customer-experience/glassbox-profile/) #### Features ##### Best rated features - Geographic Maps: 5/5 - Predictive Analytics: 5/5 - Multi-Channel Data Collection: 5/5 - Customer Segmentation: 5/5 [See all features](/customer-experience/glassbox-profile/#key-features) --- ### [Microsoft Clarity](/qualitative-data-analysis/microsoft-clarity-profile/) - Overall rating: 4.8/5 - Reviews: 57 - Starting price: $0.00 - Free trial: Not available - Free demo: Not available #### Overview Microsoft Clarity is a tool that captures how visitors interact with websites. It is free, easy to use, and can be set up quickly. The tool provides heatmaps that highlight the [Read more](/qualitative-data-analysis/microsoft-clarity-profile/) #### Features ##### Best rated features - Website Analytics: 5/5 - Dashboard: 5/5 - Data Import/Export: 5/5 - Conversion Rate Optimization: 5/5 ##### Worst rated features - Annotations: 3/5 - Third-Party Integrations: 3.5/5 - Campaign Tracking: 4/5 [See all features](/qualitative-data-analysis/microsoft-clarity-profile/#key-features) --- ### [Syft Analytics](/bi/syft-analytics-profile/) - Overall rating: 4.7/5 - Reviews: 186 - Starting price: $23.00/month - Best for: Ease of use - Free trial: Available - Free demo: Not available #### Overview Syft Analytics is the award-winning interactive & collaborative financial reporting tool. From simple reports through to integrated forecasts, businesses use Syft to create, [Read more](/bi/syft-analytics-profile/) #### Features ##### Best rated features - Accounts Receivable: 5/5 - Client Management: 5/5 - Multi-Currency: 5/5 - Fixed Asset Management: 5/5 ##### Worst rated features - Ad hoc Reporting: 1/5 - Cash Flow Management: 2/5 [See all features](/bi/syft-analytics-profile/#key-features) #### Pricing ##### Standard - Price: $23.00/month - The plan is applicable for all: accountants, businesses, non-profits, bookkeepers, franchise, ##### Plus - Price: $47.00/month - The plan is applicable for all: accountants, businesses, non-profits, bookkeepers, franchise, ##### Advanced - Price: $95.00/month - The plan is applicable for all: accountants, businesses, non-profits, bookkeepers, franchise, [See full pricing details](/bi/syft-analytics-profile/#pricing-and-plans) --- ### [ConvertCart](/web-analytics/convertcart-profile/) - Overall rating: 4.8/5 - Reviews: 45 - Free trial: Available - Free demo: Not available #### Overview ConvertCart is a website monitoring solution that helps businesses streamline processes related to a/b testing, funnel analytics, click tracking, personalization campaigns, and [Read more](/web-analytics/convertcart-profile/) #### Features ##### Best rated features - Time on Site Tracking: 5/5 - Product Recommendations: 5/5 - Conversion Rate Optimization: 5/5 - Campaign Management: 4.9/5 ##### Worst rated features - Reporting/Analytics: 2.5/5 - Site Search Tracking: 3/5 - Audience Targeting: 3.7/5 [See all features](/web-analytics/convertcart-profile/#key-features) #### Pricing ##### Basic - Price: Custom - Pricing available upon request [See full pricing details](/web-analytics/convertcart-profile/#pricing-and-plans) --- ### [LogRocket](/application-performance-manage/logrocket-profile/) - Overall rating: 4.9/5 - Reviews: 28 - Starting price: $99.00/month - Free trial: Available - Free demo: Not available #### Overview LogRocket combines session replay, product analytics, and error tracking – empowering software teams to create the ideal product experience. Using LogRocket, software teams can [Read more](/application-performance-manage/logrocket-profile/) #### Features ##### Best rated features - Data Import/Export: 5/5 - Usage Tracking/Analytics: 5/5 - Conversion Tracking: 5/5 - Funnel Analysis: 5/5 ##### Worst rated features - Visual Analytics: 2/5 - Engagement Tracking: 3/5 [See all features](/application-performance-manage/logrocket-profile/#key-features) #### Pricing ##### Basic - Price: $99.00/month [See full pricing details](/application-performance-manage/logrocket-profile/#pricing-and-plans) --- ### [Seller Assistant](/marketplace/seller-assistant-app-profile/) - Overall rating: 4.8/5 - Reviews: 62 - Starting price: $0.00 - Free trial: Available - Free demo: Not available #### Overview Incredible Product Research Tool for Amazon Sellers is Seller Assistant. Finding and evaluating products for online arbitrage and wholesale is beneficial. With only one click, [Read more](/marketplace/seller-assistant-app-profile/) #### Features ##### Best rated features - Activity Dashboard: 5/5 - Real-Time Notifications: 5/5 - Third-Party Integrations: 5/5 - Product Data Management: 4.9/5 ##### Worst rated features - eCommerce Management: 3/5 - Multi-Language: 4/5 - Commission Management: 4/5 [See all features](/marketplace/seller-assistant-app-profile/#key-features) #### Pricing ##### Start - Price: $15.99/month - Seller Assistant extension IP-Alert by Seller Assistant extension Bulk Restriction Checker UPC/EAN ##### Pro - Price: $29.99/month - Seller Assistant extension IP-Alert by Seller Assistant extension Bulk Restriction Checker UPC/EAN ##### Free - Price: $0.00 - Up to 3 extensions per user 1 user account Seller Assistant extension (limited) IP-Alert by Seller [See full pricing details](/marketplace/seller-assistant-app-profile/#pricing-and-plans) --- ### [CommandBar](/digital-adoption-platform/commandbar-profile/) - Overall rating: 4.9/5 - Reviews: 15 - Starting price: $249.00/month - Free trial: Available - Free demo: Not available #### Overview CommandBar is the AI-powered, non-annoying User Assistance Platform (UAP). Most tools designed to help users actually end up annoying them with pestering popups. CommandBar's [Read more](/digital-adoption-platform/commandbar-profile/) #### Features ##### Best rated features - Data Visualization: 5/5 - Design Management: 5/5 - For Websites: 5/5 - Customizable Branding: 5/5 ##### Worst rated features - Behavior Tracking: 3/5 - Activity Dashboard: 3/5 [See all features](/digital-adoption-platform/commandbar-profile/#key-features) #### Pricing ##### Basic - Price: $249.00/month [See full pricing details](/digital-adoption-platform/commandbar-profile/#pricing-and-plans) --- ### [NPAW Suite](/product/463393-NPAW-Suite/) - Overall rating: 4.8/5 - Reviews: 22 - Free trial: Not available - Free demo: Not available #### Overview NPAW Suite is a comprehensive platform that offers analytics capabilities for streaming services. It provides video, product, ads, publisher and application analytics as well as [Read more](/product/463393-NPAW-Suite/) #### Features ##### Best rated features - Data Connectors: 5/5 - Customer Segmentation: 5/5 - Dashboard: 4.8/5 - Self Service Data Preparation: 4.8/5 ##### Worst rated features - Machine Learning: 3/5 - Alerts/Notifications: 3.9/5 - Collaboration Tools: 4/5 [See all features](/product/463393-NPAW-Suite/#key-features) --- ### [CUX](/customer-experience/cux-profile/) - Overall rating: 5/5 - Reviews: 11 - Starting price: €79.00/month - Free trial: Available - Free demo: Not available #### Overview CUX.io gather all data but focuses only on data relevant to a business goal. Thanks to pre-analysis the application sends alerts, indicating places of customer frustration, [Read more](/customer-experience/cux-profile/) #### Features ##### Best rated features - Reporting/Analytics: 5/5 - Real-Time Analytics: 5/5 - Engagement Tracking: 5/5 [See all features](/customer-experience/cux-profile/#key-features) #### Pricing ##### Basic - Price: €79.00/month [See full pricing details](/customer-experience/cux-profile/#pricing-and-plans) --- ### [InnerTrends](/crm/innertrends-profile/) - Overall rating: 4.9/5 - Reviews: 12 - Free trial: Not available - Free demo: Not available #### Overview What if your product analytics tool actually knew your business, not just your data? Track the right data and actually get valuable insights! InnerTrends provides product [Read more](/crm/innertrends-profile/) #### Features ##### Best rated features - Reporting/Analytics: 5/5 - Dashboard: 5/5 - Predictive Analytics: 5/5 - User Interaction Tracking: 5/5 [See all features](/crm/innertrends-profile/#key-features) --- ### [Webeyez](/website-monitoring/webeyez-profile/) - Overall rating: 4.9/5 - Reviews: 12 - Starting price: $599.00/month - Free trial: Available - Free demo: Not available #### Overview Designed for eCommerce businesses of all sizes, Webeyez is a cloud-based solution that helps streamline web analytics via session recording, conversion tracking, website failure [Read more](/website-monitoring/webeyez-profile/) #### Features ##### Best rated features - Goal Setting/Tracking: 5/5 - Email Alerts: 5/5 - Visitor Tracking: 5/5 - Activity Dashboard: 5/5 [See all features](/website-monitoring/webeyez-profile/#key-features) #### Pricing ##### Basic - Price: $599.00/month [See full pricing details](/website-monitoring/webeyez-profile/#pricing-and-plans) --- ### [Google Analytics 360](/bi/google-analytics-profile/) - Overall rating: 4.7/5 - Reviews: 8,101 - Best for: Website Analytics - Free trial: Not available - Free demo: Not available #### Overview Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights [Read more](/bi/google-analytics-profile/) ##### What users love - Granular and scalable analytics insights - Seamless connections with Google ecosystem - Comprehensive website activity tracking ##### To take in mind - Complex interface and usability hurdles - Steep learning and onboarding demands - Limited direct customer assistance #### Features ##### Best rated features - Machine Learning: 5/5 - Monitoring: 5/5 - Intelligent Search: 5/5 - Augmented Analytics: 5/5 ##### Worst rated features - Forecasting: 4/5 [See all features](/bi/google-analytics-profile/#key-features) --- ### [Smartlook](/product-analytics/smartlook-profile/) - Overall rating: 4.7/5 - Reviews: 136 - Starting price: $0.00/month - Best for: Value for money - Free trial: Available - Free demo: Not available #### Overview Smartlook is a cloud- and mobile-based quantitative analytics solution that helps businesses of all sizes with user behavior and insights. Smartlook answers the ‘what’ and [Read more](/product-analytics/smartlook-profile/) #### Features ##### Best rated features - Collaboration Tools: 5/5 - Text Analysis: 5/5 - Engagement Tracking: 5/5 - Search/Filter: 5/5 ##### Worst rated features - Dynamic Content: 2/5 - Screen Activity Recording: 4/5 [See all features](/product-analytics/smartlook-profile/#key-features) #### Pricing ##### Free - Price: $0.00/month - Ideal for startups & small projects. Use this plan to monitor websites & mobile apps. ##### Pro - Price: $55.00/month - This plan is specifically designed to cater to the needs of mid-market companies. ##### Enterprise - Price: Custom - Pricing available upon request - This plan presents a comprehensive and effective solution for large businesses. [See full pricing details](/product-analytics/smartlook-profile/#pricing-and-plans) --- ### [Customerscore.io](/product/524566-Customerscore-io/) - Overall rating: 4.8/5 - Reviews: 17 - Free trial: Not available - Free demo: Not available #### Overview Customerscore.io is an AI-native Customer Success platform for B2B SaaS companies whose CS teams own churn, renewals and expansion. Every morning, each CSM sees which accounts [Read more](/product/524566-Customerscore-io/) #### Features ##### Best rated features - NPS of Customers: 5/5 - Feedback Management: 5/5 - Customer Data Management: 5/5 - Customer Communication: 5/5 ##### Worst rated features - Surveys & Feedback: 2/5 [See all features](/product/524566-Customerscore-io/#key-features) --- ### [Decile](/bi/decile-profile/) - Overall rating: 4.8/5 - Reviews: 9 - Starting price: $800.00/month - Free trial: Not available - Free demo: Not available #### Overview Decile harnesses the power of customer data to deliver business intelligence and customer insights proven to drive profitability. Decile's extensive capabilities unlock the [Read more](/bi/decile-profile/) #### Features ##### Best rated features - Dashboard: 4.9/5 - Visual Analytics: 4.9/5 - Self Service Data Preparation: 4.6/5 [See all features](/bi/decile-profile/#key-features) --- ### [Snowplow BDP](/master-data-management/snowplow-insights-profile/) - Overall rating: 4.8/5 - Reviews: 9 - Starting price: $1,500.00/month - Free trial: Not available - Free demo: Not available #### Overview Snowplow Insights is a cloud-based data collection platform that helps businesses of all sizes collect and store data from across the web in real-time. Key features include data [Read more](/master-data-management/snowplow-insights-profile/) --- ### [Mouseflow](/heatmap/mouseflow-profile/) - Overall rating: 4.7/5 - Reviews: 122 - Starting price: $0.00 - Best for: Features - Free trial: Available - Free demo: Not available #### Overview Mouseflow is a behavior analytics platform used to optimize website experiences towards improving conversions, perfect for UX professionals, Product Managers, Digital Marketers, [Read more](/heatmap/mouseflow-profile/) #### Features ##### Best rated features - Website Analytics: 5/5 - Customizable Templates: 5/5 - Access Controls/Permissions: 5/5 - API: 5/5 ##### Worst rated features - Embeddable Widget: 2/5 - Multi-Language: 3/5 [See all features](/heatmap/mouseflow-profile/#key-features) #### Pricing ##### Free - Price: $0.00 ##### Starter - Price: $31.00/year - $31/ month when paid annually ##### Growth - Price: $109.00/year - $109 / month when paid annually [See full pricing details](/heatmap/mouseflow-profile/#pricing-and-plans) --- ### [heybooster](/product/501220-heybooster/) - Overall rating: 4.8/5 - Reviews: 5 - Free trial: Available - Free demo: Not available #### Overview heybooster is an AI-driven eCommerce analysis platform that delivers actionable insights for marketing teams and agencies. Designed to solve the challenges of static reports and [Read more](/product/501220-heybooster/) #### Features ##### Best rated features - Performance Metrics: 5/5 - Engagement Tracking: 5/5 - Social Media Integration: 5/5 - Campaign Analytics: 5/5 [See all features](/product/501220-heybooster/#key-features) #### Pricing ##### All Insights in a Single Plan - Price: Custom - Pricing available upon request - heybooster’s pricing is subscription-based, with options that vary depending on the features you [See full pricing details](/product/501220-heybooster/#pricing-and-plans) --- ### [Creabl](/product-analytics/creabl-profile/) - Overall rating: 5/5 - Reviews: 2 - Starting price: $43.00/month - Free trial: Available - Free demo: Not available #### Overview Creabl allows businesses to define conversion and retention drivers. Teams can view how often users return and slice, and dice retention data to define user groups. User [Read more](/product-analytics/creabl-profile/) #### Features ##### Best rated features - Data Visualization: 5/5 - Funnel Analysis: 5/5 - Activity Dashboard: 5/5 - Customer Segmentation: 5/5 [See all features](/product-analytics/creabl-profile/#key-features) #### Pricing ##### Basic - Price: $43.00/month [See full pricing details](/product-analytics/creabl-profile/#pricing-and-plans) --- 1 [2](https://www.softwareadvice.com/product-analytics/?__ai_markdown=true&page=2)[3](https://www.softwareadvice.com/product-analytics/?__ai_markdown=true&page=3)[4](https://www.softwareadvice.com/product-analytics/?__ai_markdown=true&page=4)[5](https://www.softwareadvice.com/product-analytics/?__ai_markdown=true&page=5) ... [11](https://www.softwareadvice.com/product-analytics/?__ai_markdown=true&page=11) ## Popular Comparisons [ Lucky Orange vs Google Analytics 360 ](https://www.softwareadvice.com/bi/google-analytics-profile/vs/lucky-orange/)[ Microsoft Clarity vs Hotjar ](https://www.softwareadvice.com/website-monitoring/hotjar-profile/vs/microsoft-clarity/)[ Amplitude vs Pendo ](https://www.softwareadvice.com/compare/76608-amplitude/vs/165586-Pendo-Platform/)[ Smartlook vs Contentsquare ](https://www.softwareadvice.com/customer-experience/contentsquare-profile/vs/smartlook/)[ Fullstory vs Mouseflow ](https://www.softwareadvice.com/customer-experience/fullstory-profile/vs/mouseflow/) ## Software Applications for Product Analytics If you are a product manager or work at a product-based company, then you already know that using guesswork to design and market your products and services will not build better products or drive customer success. You need to know how users are using the product, whether the product is working, what the most important features are, what users like/dislike about the product, and where the customer churn is happening. Answering all these questions will help diagnose issues, develop improved digital experiences for the customer, and understand customer engagement. Product analytics software helps you find answers to all these questions and understand user behavior and how a customer actually feels about the product. These tools track the customer journey by collecting data on how they interact with the product. Businesses can utilize the insights provided by such tools to understand critical issues such as poor conversion rate and product issues. This can help businesses develop actionable insights and improve customer satisfaction. Before you dive into every data analytics tool in the market, you need to choose the right tool that will help you get the best results. This guide will help you understand the different factors you must consider when shortlisting a product analytics tool. Here’s what we'll cover: - [What is product analytics software?](#Whatisproductanalyticssoftware) - [Common features of product analytics software](#Commonfeaturesofproductanalyticssoftware) - [What type of buyer are you?](#Whattypeofbuyerareyou) - [Benefits of product analytics software](#Benefitsofproductanalyticssoftware) - [Market trends to understand](#Markettrendstounderstand) ## What is product analytics software? Product analytics software is a set of tools that allow product managers and product teams to collect user-level data on how customers interact with their products via desktop websites, mobile websites, or applications. These software tools provide insights on user engagement, what features customers use, problems they face, and so on. Product analytics help businesses understand user behavior by tracking their actions or engagements on the application site. Understanding user behavior will enable product managers to improve the user experience (UX) of their products which will lead to improved conversions, retention of customers, and all around, better products. _Data visualization in_ [Mixpanel](https://www.softwareadvice.com/project-management/mixpanel-profile/) _(_[Source](https://www.softwareadvice.com/project-management/mixpanel-profile/)_)_ ## Common features of product analytics software Software features vary by product or vendor, but most product analytics platforms have the following features in common: | Feature | Description | | --- | --- | | Data visualization | See and understand trends, outliers, and patterns in data in graphical representations using visual elements such as charts, graphs, and maps. | | Product data management | Capture, organize and track product-specific data and information in a centralized location. This data includes product usage, features, design data, user feedback, and configurations. | | Cohort analysis | Categorize and divide data into groups with common characteristics before analysis. | | Conversion tracking | Analyze what happens after a customer interacts with your ads - whether they purchased the product, signed up for a free trial, downloaded your app. This helps you understand how your products are selling and at what rate you are converting leads. | | Customer segmentation | Segment your customers into groups with similar characteristics or parameters such as demographics, gender, and buying behavior. This can improve your marketing analytics through targeted marketing messages to establish customer relationships. | | Engagement tracking | Monitor customer interactions and which interactions bring about the most value. This includes, number of visits, total logins, number of tasks performed, files stored and deleted, and other parameters. | | Funnel analysis | Analyze a series of events that lead towards an outcome on a website and how many users get through each of those steps. Example: the flow that starts with an advertisement-to-purchase journey in online advertising. | | Alerts/notification | Trigger notifications or alerts via email to keep up with important and time-sensitive information. | --- ## What type of buyer are you? Before evaluating software, you should assess the type of buyer you are. The majority of buyers in the insight engines market belong to one of these categories: - **Product managers:** The product manager of an organization has to understand their customers’ needs so that they can build useful products. They are mostly involved in conducting customer interviews, surveys, and examining product analytics. They can do so by collecting data from various sources including social media and other third party sources. But a product analytics tool can provide them with timely information on product usage, user engagement, time spent on the app/site and other key performance metrics (KPIs) seamlessly by integrating all data sources into one single organized view. A fully-featured product analytics tool with dashboard customization, custom segments, session recording, and automatic data capturing features would be suitable for these buyers. It’ll help them monitor key user behavior with their products such as onboarding, free trial conversions, and new feature launches to increase customer retention and build better products. - **Product designers:** The product designer (especially the UX designer) is mostly responsible for UI and UX design of their products to provide end-users with the best possible experiences. Without proper insight into product features, it becomes difficult for developers and designers to innovate, and improve their product performance. They need a product analytics tool that can help them uncover user pain points and what customers like/dislike about the products they use. They should opt for a tool that includes features for A/B testing, engagement measuring by feature, user analytics, and to visualize user configuration changes over time. Such data can help them eliminate bugs, fine-tune features, and verify product concepts. It allows developers/designers to test and speed up product design and better prepare for launch. ## Benefits of product analytics software - **Improved customer retention:** Using product analytics software can help you uncover insights on user returns on your website over a period of time, time spent on the site, number of visits, and churned customers. By examining such key parameters through customer segmentation, engagement tracking, and data visualization, product analytics tools can help create strategies to improve retention over time, implement fixes, and improve product experience. - **Better product marketing:** The conversion tracking and customer segmentation capabilities of such software can help product managers and marketers of your organization sell a product to users. By tracking users’ digital footprints to see which marketing programs (emails, social posts, campaigns) bring more visitors, you can create more targeted campaigns and improve customer onboarding. ## Market trends to understand Here’s a recent trend in the global product analytics software market that you should be aware of: - **Growing demand for AI/ML-enabled product analytics software:** With the rise in the use of artificial intelligence (AI) and machine learning (ML) technology, product analytics software vendors are [integrating AI](https://amplitude.com/product-intelligence-platform) to their platforms to enable automatic data capture of user level data, and scale personalizing digital experiences. AI-enabled analytics tools or product intelligence platforms with the help of [machine learning](https://www.sas.com/en_in/insights/analytics/machine-learning.html) capabilities can provide self-service, cross-platform analytics that uncovers answers, trends, correlations, and new questions in real-time. This can help product teams to make better and faster decisions by analyzing detailed behavior, user attributes, and channels. **_Note:_** _The application selected in this article is an example to show a feature in context and is not intended as an endorsement or recommendation. It has been obtained from sources believed to be reliable at the time of publication._ ### Related Product Analytics Software - [Business Intelligence Software](https://www.softwareadvice.com/bi/) - [Customer Experience Software](https://www.softwareadvice.com/customer-experience/) - [Customer Journey Mapping Tools Software](https://www.softwareadvice.com/customer-experience/journey-mapping-comparison/) - [Product Data Management Software](https://www.softwareadvice.com/product-data-management/) - [Web Analytics Software](https://www.softwareadvice.com/web-analytics/)