# Content Analyst > David Jani is a content analyst at Software Advice. With a background in tech journalism, public relations, professional training, and marketing, he uses his extensive experience to investigate small business technology trends, with a focus on marketing and cybersecurity, to provide timely, actionable insights for small and midsize businesses. David’s research and analysis is informed by more than 150,000 authentic user reviews on Software Advice and nearly 3,000 interactions between Software Advice software advisors and software buyers. David also regularly analyzes market sentiment by conducting surveys of IT and marketing leaders so he can provide the most up-to-date and helpful information to small and midsize businesses purchasing software or services. His thought leadership work has been featured in TechRadar, Maddyness, Daily Express, Startups Magazine and Raconteur. Source: https://www.softwareadvice.com/resources/author/david-jani --- 1 million+ businesses helped. Get advice Get Free Advice David Jani is a content analyst at Software Advice. With a background in tech journalism, public relations, professional training, and marketing, he uses his extensive experience to investigate small business technology trends, with a focus on marketing and cybersecurity, to provide timely, actionable insights for small and midsize businesses. David’s research and analysis is informed by more than 150,000 authentic user reviews on Software Advice and nearly 3,000 interactions between Software Advice software advisors and software buyers. David also regularly analyzes market sentiment by conducting surveys of IT and marketing leaders so he can provide the most up-to-date and helpful information to small and midsize businesses purchasing software or services. His thought leadership work has been featured in TechRadar, Maddyness, Daily Express, Startups Magazine and Raconteur. * * * ### [Jira for Sprint Planning: A Practical Guide From Backlog to Sprint Start](https://www.softwareadvice.com/resources/jira-sprint-planning-guide-backlog-start/) Jun 1, 2026 Learn how to use Jira for sprint planning with our step-by-step guide. We cover agile sprints, backlog refinement, capacity planning, and how to create a sprint in Jira. * * * ### [5 Ways Mobile Field Service Management Improves Team Performance](https://www.softwareadvice.com/resources/mobile-field-service-management-team-performance/) Apr 22, 2026 Discover how mobile field service management software improves scheduling, technician productivity, real-time visibility, and ROI for growing service teams. * * * ### [Top Field Service Management Software Features: What Users Require in 2026 vs. What Buyers Prioritize](https://www.softwareadvice.com/resources/field-service-management-software-features-users-vs-buyers/) Apr 7, 2026 * * * ### [What Is Field Service Management? A Comprehensive Guide](https://www.softwareadvice.com/resources/what-is-field-service-management/) Mar 27, 2026 * * * ### [Law firm accounting software: Critical features and 2026 upgrade priorities](https://www.softwareadvice.com/resources/critical-features-upgrades-legal-firm-accounting/) Mar 26, 2026 * * * ### [Accounting Software Buyers Trends Report: 3 Action Areas to Prepare for 2026](https://www.softwareadvice.com/resources/accounting-action-areas-preparation/) Jan 21, 2026 * * * ### [After Your Advisor Call: 4 Tips To Keep Your Software Purchase on Track](https://www.softwareadvice.com/resources/advice-for-software-vendor-management/) Nov 25, 2025 Our software advisors share tips on how to manage excessive software vendor outreach and other unexpected things when you’re looking to buy new software. * * *