--- title: "Best Call Tracking Software - 2026 Reviews & Pricing" description: "Find the best Call Tracking Software for your organization. Compare top Call Tracking Software systems with customer reviews, pricing, and free demos." source_url: "https://www.softwareadvice.com/voip/call-tracking-comparison/" page_type: "subcategory" language: "en" --- [Home](https://www.softwareadvice.com/) / Call Tracking Software Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. # Best Call Tracking Software of 2026 Updated November 10, 2026 ## Call Tracking FAQs Software Advice advisors had 11 conversations with buyers about Call Tracking software between January 2025 and July 2026. These are the questions that came up most. - How do I choose the right Call Tracking software for my business? Choosing the right call tracking software comes down to making sure it can track the source of incoming calls, capture call details like date, time, duration, and caller type, and record call audio for quality assurance. A common theme in these conversations is buyers also check for easy-to-use interfaces, integration options, and reporting that fits their marketing or sales needs. - What is the best Call Tracking software for a small to mid-size business? There is no single call tracking tool that fits every small or midsize business. Buyers we've talked to most often look for software that tracks the source of each call, records date and time, captures call duration, and identifies caller type by assigning unique phone numbers. Teams also weigh how easy the tool is to use and whether it covers the tracking details most important to their marketing or sales process. Integration options and clear reporting are other considerations buyers frequently mention. Answer based on 5 advisor calls - What should businesses watch out for when choosing Call Tracking software? Advisor-call conversations show that buyers looking at call tracking systems should make sure the system can accurately track the source of incoming calls and record call details like date, time, duration, and caller type. Small business users in particular often ask about features for identifying where calls come from and recording conversations for quality assurance. Buyers should also confirm that the deployment method fits their workflow, since advisor calls do not show a clear preference for cloud or on-premise options in this category. Answer based on 9 advisor calls - What should I look for when comparing Call Tracking software options? When comparing options in this category, buyers on advisor calls focus on whether the software can track the source of incoming calls and capture details like date, time, call duration, and caller type using unique phone numbers. Another must-have buyers frequently mention is call recording, so they can keep audio records of conversations for training or quality assurance. Answer based on 9 advisor calls - How does Call Tracking software handle its core workflows and key processes? Call tracking tools assign unique phone numbers to help teams identify the source, date, time, duration, and caller type for each incoming call. According to our advisors, buyers also frequently ask for call recording features that capture the audio of conversations for quality assurance needs. Answer based on 9 advisor calls - What features should Call Tracking software include? When speaking with our advisors, buyers consistently look for systems that can track the source of incoming calls, along with details like date, time, duration, and caller type, by assigning unique phone numbers. Another feature buyers frequently mention is call recording, used to capture the audio of phone conversations for quality assurance. Answer based on 9 advisor calls - What is Call Tracking software and what does it do? Call tracking software identifies where incoming phone calls come from and ties those calls to specific marketing campaigns. In advisor calls, buyers describe using this software to assign unique phone numbers to ads or channels, making it possible to see which campaigns drive phone leads. It collects details like call date, time, duration, and caller type, and often records call audio for quality assurance. Teams in marketing and agencies use these insights to measure campaign performance and understand their return on investment (ROI). Answer based on 9 advisor calls On this page 1. FrontRunners 2. Popular Comparisons 3. Buyers Guide 4. Frequently Asked Questions 5. Related Software Filter products 136 results ### Compare Products Showing 1 - 25 of 136 products #### Company Size - Self-Employed - 2-10 - 11-50 - 51-200 - 201-500 - 501-1000 - 1000+ #### Pricing Options - $$$$$ - $$$$$ - $$$$$ - $$$$$ - $$$$$ ### Compare Products Sort by **Recommendations**: Sorts listings by the number of recommendations our advisors have made over the past 30 days. Our advisors assess buyers’ needs for free and only recommend products that meet buyers’ needs. Vendors pay Software Advice for these referrals. **Reviews**: Sorts listings by the number of user reviews we have published, greatest to least. **Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest. **Alphabetically (A-Z)**: Sorts listings by product name from A to Z. ### [800.com](/voip/800-com-profile/) - Overall rating: 4.7/5 - Reviews: 372 - Starting price: $23.00/month - Best for: Small businesses - Free trial: Available - Free demo: Not available #### Overview 800.com is a call tracking solution that helps businesses utilize toll-free numbers to manage and optimize customer interactions with text messaging, call routing, professional [Read more](/voip/800-com-profile/) #### Features ##### Best rated features - AI Copilot: 5/5 - Lead Qualification: 5/5 - CRM: 5/5 - Lead Capture: 5/5 ##### Worst rated features - API: 3/5 - ROI Tracking: 4/5 [See all features](/voip/800-com-profile/#key-features) #### Pricing ##### Pro - Price: $149.00/month ##### Unlimited - Price: $59.00/month ##### Personal - Price: $23.00/month [See full pricing details](/voip/800-com-profile/#pricing-and-plans) --- ### [Telnyx Suite](/voip/telnyx-profile/) - Overall rating: 4.7/5 - Reviews: 196 - Starting price: $1.00/month - Best for: Value for money - Free trial: Available - Free demo: Not available #### Overview Telnyx Suite is a comprehensive cloud communication platform that provides communication capabilities via voice, SMS, fax, and IP services. Telnyx provides global high-speed [Read more](/voip/telnyx-profile/) #### Features ##### Best rated features - Reminders: 5/5 - Collaboration Tools: 5/5 - VoIP: 5/5 - Fax Management: 5/5 [See all features](/voip/telnyx-profile/#key-features) #### Pricing ##### Basic - Price: $1.00/month [See full pricing details](/voip/telnyx-profile/#pricing-and-plans) --- ### [WhatConverts](/marketing/whatconverts-profile/) - Overall rating: 4.9/5 - Reviews: 50 - Starting price: $30.00/month - Free trial: Available - Free demo: Not available #### Overview WhatConverts is a cloud-based lead tracking and reporting platform built for marketing agencies, franchise businesses, and small to midsize companies across a range of industries. [Read more](/marketing/whatconverts-profile/) #### Features ##### Best rated features - ROI Tracking: 5/5 - Performance Metrics: 5/5 - Lead Management: 5/5 - Call Recording: 4.8/5 ##### Worst rated features - Call Transcription: 1/5 - Keyword Tracking: 4/5 - Real-Time Reporting: 4/5 - CRM: 4/5 [See all features](/marketing/whatconverts-profile/#key-features) #### Pricing ##### Call Tracking - Price: $30.00/month - Includes $30 free usage credit. ##### Plus - Price: $60.00/month - Includes $30 free usage credit. ##### Pro - Price: $100.00/month - Includes $30 free usage credit. [See full pricing details](/marketing/whatconverts-profile/#pricing-and-plans) --- ### [CTM](/voip/calltrackingmetrics-profile/) - Overall rating: 4.7/5 - Reviews: 159 - Starting price: $79.00/month - Best for: Features - Free trial: Not available - Free demo: Not available #### Overview CTM is a conversation analytics software designed to provide tracking and insights for sales and marketing teams. It helps organizations analyze campaign performance and customer [Read more](/voip/calltrackingmetrics-profile/) #### Features ##### Best rated features - Interaction Tracking: 5/5 - Campaign Scheduling: 5/5 - Call Tagging: 5/5 - Data Security: 5/5 ##### Worst rated features - Multi-Touch Attribution: 2.8/5 - File Transfer: 3/5 - Call Scripting: 3/5 [See all features](/voip/calltrackingmetrics-profile/#key-features) --- ### [AVOXI](/voip/avoxi-profile/) - Overall rating: 4.8/5 - Reviews: 59 - Starting price: $0.00 - Free trial: Available - Free demo: Not available #### Overview AVOXI is a global communications provider specializing in cloud-based contact center and virtual number solutions. Their platform is designed to enhance customer engagement and [Read more](/voip/avoxi-profile/) #### Features ##### Best rated features - Role-Based Permissions: 5/5 - Real-Time Reporting: 5/5 - Mobile Access: 5/5 - Call Reporting: 5/5 [See all features](/voip/avoxi-profile/#key-features) #### Pricing ##### Launch - Price: $0.00 - This is a free plan that starts at $0. ##### Contact - Price: $19.99 - Advanced analytic plan that starts at $19.99 per user. ##### Engaged Enterprise - Price: $39.99 - Management plan that starts at $39.99 per user. [See full pricing details](/voip/avoxi-profile/#pricing-and-plans) --- ### [800response](/marketing/800response-profile/) - Overall rating: 4.8/5 - Reviews: 61 - Starting price: $250.00/month - Free trial: Available - Free demo: Not available #### Overview 800response is a lead generation solution that helps businesses of all sizes streamline operations across call monitoring, routing and tracking. It lets users set up geographic [Read more](/marketing/800response-profile/) #### Features ##### Best rated features - Lead Notifications: 5/5 - Call Tagging: 5/5 - Data Import/Export: 5/5 - Data Connectors: 5/5 ##### Worst rated features - CRM: 2/5 - Lead Management: 3/5 [See all features](/marketing/800response-profile/#key-features) #### Pricing ##### Basic - Price: $250.00/month [See full pricing details](/marketing/800response-profile/#pricing-and-plans) --- ### [Clixtell](/voip/clixtell-profile/) - Overall rating: 4.8/5 - Reviews: 30 - Starting price: $10.00/month - Free trial: Available - Free demo: Available #### Overview Clixtell is a software-as-a-service that provides advanced Google Ads click fraud protection & detection solutions for businesses and digital marketers around the world. Clixtell [Read more](/voip/clixtell-profile/) #### Features ##### Best rated features - Fraud Detection: 4.5/5 - Campaign Management: 4/5 - Campaign Analytics: 4/5 - Click Tracking: 4/5 ##### Worst rated features - Third-Party Integrations: 3/5 - Activity Monitoring: 4/5 - Click Tracking: 4/5 - Campaign Analytics: 4/5 [See all features](/voip/clixtell-profile/#key-features) #### Pricing ##### Call Tracking (Basic) - Price: $10.00/month - Free trial is available ##### Call Tracking (Standard) - Price: $30.00/month - Free trial is available ##### Call Tracking (Advanced) - Price: $80.00/month - Free trial is available [See full pricing details](/voip/clixtell-profile/#pricing-and-plans) --- ### [PhoneWagon](/voip/phonewagon-profile/) - Overall rating: 4.7/5 - Reviews: 42 - Starting price: $45.00/month - Free trial: Available - Free demo: Not available #### Overview PhoneWagon is a cloud-based business communication solution that enables small enterprises to manage marketing campaigns and track return on investment (ROI). The platform also [Read more](/voip/phonewagon-profile/) #### Pricing ##### Call Tracking - Price: $45.00/month ##### Conversation Analytics - Price: $95.00/month ##### Marketing Analytics - Price: $95.00/month [See full pricing details](/voip/phonewagon-profile/#pricing-and-plans) --- ### [VXT](/call-center/vxt-profile/) - Overall rating: 4.8/5 - Reviews: 41 - Starting price: $37.50/month - Free trial: Not available - Free demo: Not available #### Overview VXT is a cloud-based VoIP phone system built for professionals. By integrating with the tools you use to run your business, VXT helps you to save time, mitigate risk and generate [Read more](/call-center/vxt-profile/) #### Features ##### Best rated features - Call Recording: 5/5 - Communication Management: 5/5 - Activity Tracking: 5/5 - Automatic Transcription: 5/5 ##### Worst rated features - Multi-Language: 2.5/5 - AI/Machine Learning: 3.5/5 - Customizable Reports: 4/5 [See all features](/call-center/vxt-profile/#key-features) --- ### [Retreaver](/call-center/retreaver-profile/) - Overall rating: 4.9/5 - Reviews: 16 - Starting price: $25.00/month - Free trial: Available - Free demo: Not available #### Overview Retreaver is a cloud-based call center solution that tracks, tags and routes callers to specific agents or departments. The solution helps agencies, marketers and brands analyze [Read more](/call-center/retreaver-profile/) #### Features ##### Best rated features - IVR: 5/5 - Keyword Tracking: 5/5 - Call Tracking Metrics: 4.8/5 - Caller ID: 4.8/5 ##### Worst rated features - Conversion Tracking: 4/5 [See all features](/call-center/retreaver-profile/#key-features) #### Pricing ##### Basic - Price: $25.00/month [See full pricing details](/call-center/retreaver-profile/#pricing-and-plans) --- ### [Call Tracker io](/voip/call-tracker-profile/) - Overall rating: 4.8/5 - Reviews: 19 - Starting price: $37.00/month - Free trial: Available - Free demo: Not available #### Overview Call Tracker is a web-based system that provides the ability for small to medium sized call centers to track all incoming and outgoing phone calls. It caters to local and toll-free [Read more](/voip/call-tracker-profile/) #### Features ##### Best rated features - Keyword Tracking: 5/5 - Call Recording: 5/5 - Call Tracking Metrics: 5/5 - Caller ID: 5/5 [See all features](/voip/call-tracker-profile/#key-features) #### Pricing ##### Basic - Price: $37.00/month [See full pricing details](/voip/call-tracker-profile/#pricing-and-plans) --- ### [CallRail](/call-center/callrail-profile/) - Overall rating: 4.5/5 - Reviews: 173 - Starting price: $55.00/month - Best for: Small businesses - Free trial: Available - Free demo: Not available #### Overview CallRail makes it easy for businesses of all sizes to turn more leads into better customers. Serving more than 200,000 businesses worldwide, CallRail’s marketing analytics and [Read more](/call-center/callrail-profile/) #### Features ##### Best rated features - Real-Time Data: 5/5 - Third-Party Integrations: 5/5 - Source Tracking: 5/5 - Lead Segmentation: 5/5 ##### Worst rated features - Computer Telephony Integration: 1/5 - Call Scripting: 1/5 - Queue Management: 2/5 [See all features](/call-center/callrail-profile/#key-features) #### Pricing ##### Lead Tracking - Price: $55.00/month - Track and analyze call and texts with Call Tracking for greater marketing insights, now with ##### Lead Tracking Complete - Price: $105.00/month - Better understand your leads with Form Tracking and attribute form submissions as well as calls and ##### Lead Conversion - Price: $165.00/month - Unlock richer insights with Premium Conversation Intelligence™ to attract and convert more leads. [See full pricing details](/call-center/callrail-profile/#pricing-and-plans) --- ### [Infinity Call Tracking](/product/470524-Call-Tracking/) - Overall rating: 4.7/5 - Reviews: 17 - Starting price: $65.00/month - Free trial: Available - Free demo: Not available #### Overview Infinity offers a cloud-based call tracking solution that helps small to large businesses manage customer engagement, marketing communication and call recording with sentiment [Read more](/product/470524-Call-Tracking/) #### Pricing ##### Basic - Price: $65.00/month [See full pricing details](/product/470524-Call-Tracking/#pricing-and-plans) --- ### [Dial800 CallView360](/voip/dial800-profile/) - Overall rating: 4.8/5 - Reviews: 10 - Starting price: $50.00/month - Free trial: Not available - Free demo: Available #### Overview Make every conversation count using cloud-based campaign tracking, automated analytics, and real-time insights. Leverage Dial800's integrative platform to easily analyze the [Read more](/voip/dial800-profile/) #### Features ##### Best rated features - Archiving & Retention: 5/5 - File Transfer: 5/5 - Alerts/Notifications: 5/5 - Reporting & Statistics: 5/5 [See all features](/voip/dial800-profile/#key-features) #### Pricing ##### Basic - Enterprise Packages - Price: $50.00/month - Call Tracking and Analytics Package Pricing Varies based on numbers, usage, features, and dedicated [See full pricing details](/voip/dial800-profile/#pricing-and-plans) --- ### [Nextiva](/product/2683-Nextiva/) - Overall rating: 4.6/5 - Reviews: 931 - Starting price: $25.00/month - Best for: Value for money - Free trial: Not available - Free demo: Not available #### Overview Nextiva is a cloud-based communication and customer experience platform that helps businesses of all sizes manage calls, messaging, and customer interactions in one place. It [Read more](/product/2683-Nextiva/) ##### What users love - Flexible business phone solutions - Responsive and knowledgeable assistance - Intuitive and accessible platform ##### To take in mind - Inconsistent call reliability issues - Clunky and unintuitive navigation - Complex and confusing administration #### Features ##### Best rated features - Data Analysis Tools: 5/5 - Virtual Extensions: 5/5 - Multi-Channel Distribution: 5/5 - Agent Interface: 5/5 [See all features](/product/2683-Nextiva/#key-features) --- ### [FluentStream](/call-center/fluentstream-profile/) - Overall rating: 4.6/5 - Reviews: 71 - Starting price: $20.00/month - Free trial: Available - Free demo: Not available #### Overview FluentStream is a comprehensive communications solution designed to meet the unique needs of small and mid-sized businesses (SMBs). FluentStream empowers organizations to optimize [Read more](/call-center/fluentstream-profile/) #### Features ##### Best rated features - Multi-Channel Communication: 5/5 - Support Ticket Management: 5/5 - Call Monitoring: 5/5 - Call Center Management: 5/5 ##### Worst rated features - Automatic Call Distribution: 3.7/5 [See all features](/call-center/fluentstream-profile/#key-features) #### Pricing ##### Essential - Price: $20.00/month - This plan provides you with all the features that will help with your everyday business tasks. It ##### Advanced - Price: $30.00/month - This plan includes the advanced features required to meet most of the needs of a small business. It ##### Complete - Price: $45.00/month - This plan includes all the features that are needed by the call centers and sales teams. It charges [See full pricing details](/call-center/fluentstream-profile/#pricing-and-plans) --- ### [Callcap](/voip/callcap-profile/) - Overall rating: 4.6/5 - Reviews: 22 - Starting price: $29.00/month - Free trial: Available - Free demo: Not available #### Overview Callcap is a cloud-based voice over internet protocol (VoIP) solution that helps businesses automate processes for call tracking, data collection and website conversions to [Read more](/voip/callcap-profile/) #### Pricing ##### Basic - Price: $29.00/month [See full pricing details](/voip/callcap-profile/#pricing-and-plans) --- ### [Hosted Contact Center](/call-center/hosted-contact-center-profile/) - Overall rating: 5/5 - Reviews: 2 - Starting price: $500.00/month - Free trial: Not available - Free demo: Not available #### Overview Intelligent Contacts’ Hosted Contact Center is an inbound, outbound, blended and omnichannel contact center solution powered by AI and machine learning. The Intelligent Contacts [Read more](/call-center/hosted-contact-center-profile/) #### Features ##### Best rated features - Call Routing: 5/5 - Lead Management: 5/5 - Multiple User Accounts: 5/5 - Auto-Dialer: 5/5 ##### Worst rated features - Call Monitoring: 3/5 - Recording: 4/5 - Call Recording: 4/5 [See all features](/call-center/hosted-contact-center-profile/#key-features) --- ### [RingRx](/product/450761-RingRx/) - Overall rating: 5/5 - Reviews: 1 - Starting price: $15.00/month - Free trial: Available - Free demo: Not available #### Overview RingRx is a phone system designed for modern healthcare providers. It supports healthcare professionals with HIPAA-compliant voice, text, fax, and video communication software. The [Read more](/product/450761-RingRx/) #### Features ##### Best rated features - Messaging: 5/5 - Patient Engagement: 5/5 [See all features](/product/450761-RingRx/#key-features) #### Pricing ##### RingRx Lite - Price: $15.00/month - A complete business phone system for any sized practice. ##### RingRx Grow - Price: $19.00/month - Business-class phone, fax, and text built to streamline your practice operations and remove ##### RingRx Clinic - Price: $25.00/month - Enterprise-class communication solution built to support the growing needs of established practices [See full pricing details](/product/450761-RingRx/#pricing-and-plans) --- ### [Invoca](/voip/invoca-profile/) - Overall rating: 4.5/5 - Reviews: 20 - Starting price: $1.00/month - Free trial: Available - Free demo: Available #### Overview Invoca is a cloud-based, artificial intelligence call tracking and analytics solution, which helps marketers optimize sales conversions by gathering data from inbound phone calls. [Read more](/voip/invoca-profile/) #### Features ##### Best rated features - IVR: 5/5 - Call Routing: 3/5 - Automatic Call Distribution: 3/5 - ROI Tracking: 2.5/5 ##### Worst rated features - Call Tracking Metrics: 1/5 - Conversion Tracking: 1/5 - API: 1/5 - Call Monitoring: 2.5/5 [See all features](/voip/invoca-profile/#key-features) #### Pricing ##### Basic - Price: $1.00/month [See full pricing details](/voip/invoca-profile/#pricing-and-plans) --- ### [Marchex](/sms-marketing/marchex-profile/) - Overall rating: 4.4/5 - Reviews: 32 - Starting price: $0.01 - Free trial: Available - Free demo: Not available #### Overview Marchex offers an award-winning, easy-to-use call tracking platform that enables marketers to optimize their marketing performance. Learn which channels drive the best-performing [Read more](/sms-marketing/marchex-profile/) #### Pricing ##### Basic - Price: $0.01 [See full pricing details](/sms-marketing/marchex-profile/#pricing-and-plans) --- ### [CloudTalk](/voip/cloudtalk-profile/) - Overall rating: 4.4/5 - Reviews: 271 - Starting price: $19.00/month - Best for: Ease of use - Free trial: Available - Free demo: Not available #### Overview CloudTalk is an AI-powered, cloud-based call center solution designed for modern sales and customer support teams. It simplifies both inbound and outbound communication by bringing [Read more](/voip/cloudtalk-profile/) #### Features ##### Best rated features - Conversion Tracking: 5/5 - Unified Communications: 5/5 - Automated Routing: 5/5 - Reporting & Statistics: 5/5 [See all features](/voip/cloudtalk-profile/#key-features) #### Pricing ##### Lite - Price: $19.00/month ##### Essential - Price: $29.00/month ##### Expert - Price: $49.00/month - Get this plan at 50$/month with annual subscription. [See full pricing details](/voip/cloudtalk-profile/#pricing-and-plans) --- ### [Hot Prospector](/voip/hot-prospector-profile/) - Overall rating: 4/5 - Reviews: 4 - Starting price: $197.00/month - Free trial: Available - Free demo: Not available #### Overview Hot Prospector is a cloud-based business phone solution that helps users automate and manage leads, follow-ups and sales processes. Key features include custom contacts management, [Read more](/voip/hot-prospector-profile/) #### Pricing ##### Basic - Price: $197.00/month [See full pricing details](/voip/hot-prospector-profile/#pricing-and-plans) --- ### [Convirza](/call-center/convirza-profile/) - Overall rating: 4.4/5 - Reviews: 99 - Starting price: $0.00 - Free trial: Available - Free demo: Not available #### Overview Convirza is a cloud-based call optimization and call tracking solution which helps businesses of all sizes with marketing results and spends. The solution enables users to generate [Read more](/call-center/convirza-profile/) #### Features ##### Best rated features - Automatic Call Distribution: 5/5 - Call Tagging: 5/5 - Event Triggered Actions: 5/5 - Real-Time Monitoring: 5/5 ##### Worst rated features - Call Monitoring: 3.5/5 - Keyword Tracking: 3.6/5 - IVR: 3.8/5 - File Transfer: 4/5 [See all features](/call-center/convirza-profile/#key-features) #### Pricing ##### Starter - Price: $0.00 - Free trial is available. ##### Professional - Price: $69.00/month - Free trial is available. ##### Agency - Price: $179.00/month - Free trial is available. [See full pricing details](/call-center/convirza-profile/#pricing-and-plans) --- ### [Revenue.io](/transcription/ringdna-profile/) - Overall rating: 4.3/5 - Reviews: 18 - Starting price: $95.00/month - Free trial: Available - Free demo: Not available #### Overview Revenue.io is a VoIP solution that helps sales teams by providing voice communication and an automated dialer. It is a cloud-based platform that bridges the gap between [Read more](/transcription/ringdna-profile/) #### Features ##### Best rated features - Call Tagging: 5/5 - Collaboration Tools: 5/5 - Content Management: 5/5 - Video Chat: 5/5 ##### Worst rated features - Communication Management: 1/5 - For Sales Teams/Organizations: 3/5 - Performance Management: 3/5 - Campaign Management: 3.5/5 [See all features](/transcription/ringdna-profile/#key-features) #### Pricing ##### Basic - Price: $95.00/month [See full pricing details](/transcription/ringdna-profile/#pricing-and-plans) --- 1 [2](https://www.softwareadvice.com/voip/call-tracking-comparison/?__ai_markdown=true&page=2)[3](https://www.softwareadvice.com/voip/call-tracking-comparison/?__ai_markdown=true&page=3)[4](https://www.softwareadvice.com/voip/call-tracking-comparison/?__ai_markdown=true&page=4)[5](https://www.softwareadvice.com/voip/call-tracking-comparison/?__ai_markdown=true&page=5)[6](https://www.softwareadvice.com/voip/call-tracking-comparison/?__ai_markdown=true&page=6) ## Popular Comparisons [ Nextiva vs CallHippo ](https://www.softwareadvice.com/compare/2683-Nextiva/vs/80310-callhippo/)[ Telnyx Suite vs Twilio ](https://www.softwareadvice.com/voip/telnyx-profile/vs/twilio/)[ Aircall vs CloudTalk ](https://www.softwareadvice.com/call-center/aircall-profile/vs/cloudtalk/)[ NiCE CXone vs Calabrio ONE ](https://www.softwareadvice.com/compare/20067-incontact-hosted-call-center-software/vs/231268-Calabrio-One-Suite/)[ 800.com vs CallRail ](https://www.softwareadvice.com/voip/800-com-profile/vs/callrail/)[ CTM vs Liine ](https://www.softwareadvice.com/voip/calltrackingmetrics-profile/vs/liine/) ## Your Guide to Top Call Tracking Software, March 2025 Software Advice uses reviews from real software users to highlight the top-rated Call Tracking products in North America. [Learn how products are chosen](https://www.softwareadvice.com/legal-page/frontrunners-methodology/) #### Explore FrontRunners - [800.com](https://www.softwareadvice.com/voip/800-com-profile/) - [CallHippo](https://www.softwareadvice.com/call-center/callhippo-profile/) - [CallTrackingMetrics](https://www.softwareadvice.com/voip/calltrackingmetrics-profile/) - [Convirza](https://www.softwareadvice.com/call-center/convirza-profile/) - [JustCall](https://www.softwareadvice.com/call-center/justcall-profile/) - [LiveAgent](https://www.softwareadvice.com/crm/liveagent-profile/) - [Nextiva](https://www.softwareadvice.com/product/2683-Nextiva/) - [Phonexa](https://www.softwareadvice.com/marketing/phonexa-call-logic-profile/) - [smrtPhone](https://www.softwareadvice.com/voip/smrtphone-profile/) - [VoIPstudio](https://www.softwareadvice.com/contact-center/voipstudio-profile/) “Usability” includes user ratings for Functionality and Ease of Use. “Customer Satisfaction” includes user ratings for Customer Support, Likelihood to Recommend and Value for Money. Reviews analysis period: The reviews analysis period spans two years and ends the 15th of the month prior to publication. Digital natives—companies that _began_ as online companies and whose products are largely digital—get a lot of tech things right. As well they should. After all, they get to avoid the awkward growing pains, aka digital transformations, that traditional businesses pass through as they mature to become competitive in the online and digital worlds. Of the many things digital natives get right, customer communication is at the top of the list. They understand that communication is always contextual and—most importantly—they use the right tools to both identify the context of every interaction and turn that context into action. Call tracking software is one of those tools. It takes customer communication to the next level, giving insights into who is calling and why, before you even pick up the phone. This Buyer's Guide will help you understand call tracking software and strategies so your company can leverage one of the tools that makes digital natives so successful. Below, we explain: [What Is Call Tracking Software?](#WhatIsCallTrackingSoftware) [How Does Call Tracking Work?](#HowDoesCallTrackingWork) [How Is Call Tracking Software Implemented?](#HowIsCallTrackingSoftwareImplemented) [Common Features of Call Tracking Software](#CommonFeaturesofCallTrackingSoftware) ## What Is Call Tracking Software? Call tracking software is a set of tools that gives companies insight into why customers are calling. No, it can't read minds, but it accomplishes almost the same thing by letting a company know what a customer was looking at when they decided to pick up the phone. Let's look at an example scenario. Imagine the phone at your small or midsize business (SMB) is ringing. You don't know who the caller is, and there are any number of reasons they might be calling: - Are they an existing customer or a new prospect? - Are they calling because they saw your new billboard or newspaper ad? - Are they calling because they read your blog post about a new product? - Do they want more information about how your product compares to your competitor's offer? Call tracking software answers these questions before you even pick up the phone. In small offices, this can be helpful, simply by tipping you off to the nature of the call. More commonly, the information is used to route the calls to different specialists, those trained and ready to handle that specific type of inbound call. ## How Does Call Tracking Work? Multiple phone numbers are the trick that make call tracking software possible. In four simple steps, here's how it works: 1. Your company keeps its current, main phone number(s), but also has a bucket of additional phone numbers. Those additional phone numbers are provided by your call tracking software provider. 2. The additional numbers are placed selectively and individually on: - Marketing materials - Online advertisements - Select web pages and blog posts - Flyers and handouts - Any other promotional materials or public-facing resources 3. When a customer calls in on one of those phone numbers, your call tracking software provides the context—either through a computer interface or by routing the call to specific extensions. 4. With that context in front of you, you're able to extrapolate a great deal of information about the nature of the call and respond accordingly. Call tracking software needs to work closely with other IT systems, so it's implementation must be carefully planned and considered. ## How Is Call Tracking Software Implemented? Call tracking software can be implemented as part of a CPaaS (communication platform as a service) or as a stand-alone service that integrates with your existing [business telephony system](https://www.softwareadvice.com/voip/). Call tracking with CPaaS usually requires more do-it-yourself engineering and is advisable only for companies with complex call routing implementation requirements. Imagine, for example, you need call tracking to work in tandem with your company's smartphone app. That's the path Uber took when building its app on top of the Twilio CPaaS. Most SMBs are looking for turnkey solutions, such as those provided by [CallRail](https://www.softwareadvice.com/call-center/callrail-profile/) and [CallTrackingMetrics](https://www.calltrackingmetrics.com/). These work on top of your existing business phone or [call center system](https://www.softwareadvice.com/call-center/). ## Common Features of Call Tracking Software As noted, call tracking software can be purchased as a stand-alone product. But even then, it's always implemented with some type of business telephony system, from a basic two-line office phone system to a full-on [call center platform](https://www.softwareadvice.com/call-center/). For this reason, buyers should expect some crossover functionality between call tracking software and other telephony IT. Common and core call tracking software features include: | Feature | Description | | --- | --- | | Tracking numbers | The extra telephone numbers provided by the tracking software company and placed on marketing materials, advertisements and other public-facing resources. | | Automatic call distribution (ACD) | Automatically routes calls to specific (internal) extensions or branch offices, depending on the context of the originating call. | | Software integrations | Helps integrate call tracking into other business software platforms. This can, as an example, pull up a customer's CRM record when that customer calls. | | API access | API access provides tools for developers to integrate the call tracking software functionality into other business applications. | | Call reporting | Provides a dashboard interface for tracking overall success of various tracked numbers, calls and campaigns. | | Call recording | Record and review calls from a centralized dashboard. This preserves recorded calls for compliance, training and quality control. | | Call monitoring | Lets management listen in on active calls, sometimes with additional barge and whisper functions. (See No. 4 here for more detail.) | | AdWords call tracking | Connects tracked numbers to individual Google AdWords campaigns giving you insight into the performance of different ads, phrasings and keyword targets. | | Vanity phone numbers | Vanity phone numbers—phone numbers that spell words and can improve call-in rates—are offered by some call tracking software services. | --- [TrackMyLeads](https://www.softwareadvice.com/crm/trackmyleads-profile/) _uses call tracking to compile and track success rates of various campaigns_ Call tracking software can be a relatively challenging software purchase, due to the complexity of its implementation and its unique integration requirements. If your company has plans to upgrade its call center or telephony platform, then the easiest solution would be to find one that incorporates call tracking functionality off the shelf. Alternatively, many of the stand-alone call tracking solutions can be used with most common business phone systems. Browse the list of products above or give our advisors a call and we'll help you come up with a shortlist of products that will work for you. ### Related Call Tracking Software - [Business Intelligence Software](https://www.softwareadvice.com/bi/) - [Call Center Software](https://www.softwareadvice.com/call-center/) - [Campaign Management Software](https://www.softwareadvice.com/marketing/campaign-management-comparison/) - [Lead Management Software](https://www.softwareadvice.com/marketing/lead-management-comparison/) - [Reporting Software](https://www.softwareadvice.com/reporting-tools/) - [Sales Force Automation Software](https://www.softwareadvice.com/crm/sales-force-automation-comparison/)